Launching Hollywood’s “It” Fashion Accessory

With people looking to express themselves through functional fashion choices, Ritmo Mvndo came to the agency to capture international attention of its accessible luxury brand. Leveraging the trend of coupling affordability and luxury, the agency utilized an international media relations campaign across trade, fashion, lifestyle and entertainment outlets to position Ritmo Mvndo as a trendsetter. Capitalizing on Ritmo Mvndo’s extensive celebrity clientele, unique price point and myriad of styles, the agency positioned the brand as an elite fashion accessory of the stars, yet accessible to the general public. Following the product launch media blitz and representation for two consecutive years at the world’s largest watch trade show, BaselWorld in Basel, Switzerland, the watches were seen as the hottest accessory emanating from Hollywood.