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Playtika

Getting Cooking With A Digital Recipe Contest

The world’s favorite social gaming app, Bingo Blitz, needed to attract new game players and increase the excitement of existing players for its in-game feature, Blitzy’s Trattoria with a recipe contest. The agency conceived and implemented a large-scale recipe contest to deploy online to generate buzz about the game and also to attract new players through a variety of lead generation tactics. PPMG built a website from scratch with a fully-functional bingo game, where visitors could then play to get a random selection of ingredients. PPMG planned, produced, and edited a Facebook Live video using sophisticated visual effects to call out random ingredients from a Bingo machine. The Bingo call video reached 342,464 people and collected 82,997 engagements. Following that, participants were invited to submit recipes with those random ingredients. We collected and managed recipe submissions and participant communication through a robust lead-generation CRM that we modified, customized and implemented specifically for the program. Finally, we produced a video with celebrity L.A. Chef Ludo in his award-winning restaurant who cooked the recipes from three finalists and chose a grand prize winner. The chef's video raked in 88,025 engagements with a reach of 663,383. We used a variety of digital marketing, social media marketing, and public relations tactics to drive participation in the contest resulting in 177,396 pageviews, 13,407 bingo players, and 4,378 recipe submissions. The winner? A beautiful freshly-grilled salmon.

Community Engagement
Community Engagement
Graphic Design
Graphic Design
Online Advertising
Online Advertising
SEO/SEM
SEO/SEM
Social Media Management
Social Media Management
Video Production
Video Production
Website Development
Website Development