Shortly after launching in 2021, Newpoint Real Estate Capital partnered with The Pollack Group (TPG) to promote its platform of real estate lending solutions to fill the unprecedented financing gaps impacting the U.S. housing market. TPG leveraged a tactical combination of media relations, digital marketing, and social media marketing to achieve consistent results.
TPG developed a cadence of news announcements for NewPoint, including new product and lending solution platform launches, new company hires, and financing deals in key real estate markets throughout the United States. Additionally, TPG worked to establish NewPoint and its leadership team as subject matter experts in the real estate industry through targeted news pitches. The agency also consulted on sponsored in-person and online media partnerships and content collaborations. In 2022, TPG’s efforts yielded 232 individual pieces of earned media coverage with over 560 million total media impressions.
Moreover, TPG helped establish several digital marketing initiatives, creating LeadGen landing pages and PPC campaigns on a regional and national level to reach the firm’s target audiences.