Guidon Performance Solutions (now Peppers & Rogers Group) tasked us with raising the brand’s mind and market share by leading the conversation around the insights that healthcare payers and providers needed in order to survive the tsunami of challenges from The Affordable Care Act. Our campaign positioned CEO Ron Wince as one of the foremost healthcare thought leaders on the patient-provider relationship, organizational change and agility. We targeted healthcare influencer media to create educational articles that could be leveraged on social media, and with clients and prospects. Wince was featured in USA Today, Bloomberg, Wall Street Journal and The New York Times. The media coverage and ensuing speaking opportunities led to new business leads and the market perception of category leadership.