When Blink Health, a technology platform that consumers use to get their medications at lower prices, turned to the agency to support its new campaign offering prescribed medications for free, we chose to focus on visual assets. We developed two videos: one for use at launch, to support news- and social-media outreach, and another one a couple of weeks later to reinforce messaging.
The first video was shot at Blink’s offices in Soho and involved all of the company’s employees, showing their enthusiasm for the important ways the company helps patients. The second, a stop-motion treatment, boosted awareness of what Blink Health can do. The videos were a hit on social and helped drive traffic to Blink Health’s site and increased users of its innovative app.