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The Workplace Dilemma: To Return-To-Office or Not...

Like many companies, our agency’s plan had always been to open post-Labor Day, albeit it in a hybrid way. Clearly there is a new normal, but with adaptability and flexibility, we are making it “our new normal.”

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The Sadness That Is Memorial Day

I felt that palpitating sadness when I visited Omaha Beach, and it remains with me, now. I heard the deafening eerie quiet then, as I do now. And I said to myself… Never again.

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My New York Times Habit

You can imagine the surprise I got when I read that after 50 years, the New York Times Op-ed page is being discontinued due to 'geography.' What happened next?

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16 Ways PR Can Continue To Innovate And Remain A Critical Discipline

Good PR can not only be a game-changer for a business that relies heavily upon a positive public perception to fuel its profitability, but its execution is a determining factor in the success of PR teams and professionals in the future.

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The Business Reporter Is Also An Influencer In The U.S.

Today’s business reporter is also more likely to view themself as an expert or thought leader on business topics, and a de-facto influencer. How should PR professionals shift their pitching strategies for the modern reporter?

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13 Trends Agency Owners Can Leverage To Stand Out In 2022

Getting ahead of your competitors within your industry is important when being an agency owner. What are some tips for rising above the fray and driving new business?

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red all about itLeveraging Changing Consumer Breakfast Attitudes To Promote Bob Evans Farms

How have consumer breakfast trends shifted during the pandemic? See how the agency launched a survey-based campaign to find out.

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red all about itSupporting Hurricane Relief Efforts Through Country Music At The Ragin Country Crawl

Learn more about how The Pollack Group coordinated marketing and public relations efforts for the Ragin Country Crawl, a one-night-only benefit concert featuring country music star Lee Brice.

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red all about itInteresting Reads: How Has Online Shopping Reinvented Black Friday?

Physical stores will play a bigger role in driving both in-person and online sales, hybrid shopping trend emerges, and more holiday retail trends to look out for this season.

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