Activism in 2020 presents both a challenge and an opportunity for the PR industry to engage with these new activists, who play an increasingly powerful role in both work and our everyday lives.

We took the plunge. We are changing our agency’s name from The Pollack PR Marketing Group to the The Pollack Group.

The impact of this partnership has become a worldwide advantage for agency clients, as well as shared clients, with international and domestic interests.

There currently exists a gap between perceptions of what media silos are important to communications professionals compared to that of CEOs.

Every morning, together with my first cup of coffee, as habit has it, I read the front page of The New York Times (NYT), followed by a perusing of the Op-Ed page for points of views from columnist that I respect.

March 25 is our agency’s birthday. It’s been 33 years since I founded The Pollack PR Marketing Group. It is a milestone for me personally, in the sense that every year in business is a milestone.

As I reflect on the status of women around the world on International Women’s Day, my initial reaction is that it may be the best of times in our history to be a woman. Not yet enough.

Yesterday, a headline on the front page of the New York Times caught my attention. The following, was in the middle of the front page right under the Eagles' Super Bowl win – “Rogues, Despots and the Collapse of a PR Firm.”

New Year’s resolutions are ubiquitous at the turn of every year. Whether diets and exercise programs, or whatever, it always starts out with a determined vengeance for a chance to start over and make something better or get on a new path.

The 2017 Edelman’s Trust Barometer comes at a time when public trust may very well have a hit a new low. The current political climate and the impact of Fake News have, in particular, played a deafening role in exacerbating any remaining trust in political, economic or social institutions. According to the new Trust Barometer, “the emergence of a media echo chamber that reinforces personal beliefs while shutting out opposing points of view” has driven the emerging storm of distrust.