Yesterday, a headline on the front page of the New York Times caught my attention. The following, was in the middle of the front page right under the Eagles' Super Bowl win – “Rogues, Despots and the Collapse of a PR Firm.”

New Year’s resolutions are ubiquitous at the turn of every year. Whether diets and exercise programs, or whatever, it always starts out with a determined vengeance for a chance to start over and make something better or get on a new path.

The 2017 Edelman’s Trust Barometer comes at a time when public trust may very well have a hit a new low. The current political climate and the impact of Fake News have, in particular, played a deafening role in exacerbating any remaining trust in political, economic or social institutions. According to the new Trust Barometer, “the emergence of a media echo chamber that reinforces personal beliefs while shutting out opposing points of view” has driven the emerging storm of distrust.

In a recent NYT article headlined, “The Decline of the Baronial CEO,” in which it stated that the CEO, whether of a private or public company, had to recognize that they were no longer the “baronial chief executive of another era, sitting atop an industrial dominion with all the attendant privileges.”

I once visited Omaha Beach on the coast of Normandy, France, the beach where during World War II, the Allies landed on June 6, 1944, known as D-Day.

As a longtime loyalist to The New York Times (NYT), I read a title with a start and a smile at its cleverness, namely, “All The Views Fit To Cause Fits,” referring to a new NYT column by Bret Stephens. The title is really ingenious and attention grabbing, and a play on the treasured words, “All the News That’s Fit To Print.”

It is generally understood that innovation is the fuel that drives success. I say it is also takes courage, the ability to imagine the impossible, anticipate new needs in the marketplace and have visionaries in place within the company that can move ideas forward internally.

By now, there surely is no one left who watches or reads anything at all -- who has not seen the outrageous videoed scene of a passenger forcibly removed from his paid United Airlines flight.

This year, at many Thanksgiving dinner celebrations, you might hear, “Hurry up with that second helping of turkey. We need to get to the stores!” Sadly, I can hear it happening now… That turkey will get gulped down in favor of shopping for Black Friday, which now isn’t about Friday, but also Thursday. Just consider: on Thanksgiving day, Sears promises to open its doors at 6 p.m. and remain open until 2 a.m., then close for three hours, before reopening at 5 a.m. on Black Friday.

Oh dear! Aetna should know better… Staying silent to the storm that is whirling around Aetna regarding its sudden threat to quit most of its Affordable Care Act insurance markets, is a definite no-no in anybody’s PR notebook.