Agency CEO and Founder Noemi Pollack shares her Memorial Day thoughts, reflecting on the sadness and deeper significance behind the holiday.

Our agency celebrates 38 years and looks forward to the next 38! Here are agency founder and CEO Noemi Pollack's thoughts on longevity amidst a world of changes and turmoil, and elements of sustainability.

Agency CEO and founder Noemi Pollack reflects on what Memorial Day means to her in the context of today's global world.

Reflecting on the agency's 37 years of PR and marketing, and the secrets to staying ahead of the curve in an increasingly interconnected and wired world.

Like many companies, our agency’s plan had always been to open post-Labor Day, albeit it in a hybrid way. Clearly there is a new normal, but with adaptability and flexibility, we are making it “our new normal.”

I felt that palpitating sadness when I visited Omaha Beach, and it remains with me, now. I heard the deafening eerie quiet then, as I do now. And I said to myself… Never again.

You can imagine the surprise I got when I read that after 50 years, the New York Times Op-ed page is being discontinued due to 'geography.' What happened next?

Like Thomas Edison, Steve Jobs changed the world and connected us in ways we could have never dreamed were possible.

As the years and generations pass on, Omaha Beach will become yesterday’s landmark. And maybe that is OK. It will have been given its honor and respect. Memorial Day remains a reminder to all of us of lives unlived in any war.

Something new has sprouted in the world. A certain humanity to others, a new kindness to strangers, a care as to who is in need. It is about the new sense of unity as a “us-against-it” mentality, with “it” now being COVID-19.