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Interesting Reads: One Clothing Brand’s VR Tour Through Southern California

Inside Canada Goose's captivating Southern California VR experience, Burger King becoming Burger Queen, and how other big brands are innovating for the holiday marketing season.

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Big Fig Mattress Knows Everyone Deserves A Good Night's Sleep

The Pollack Group looks forward to partnering with Big Fig Mattress, the first mattress explicitly built to meet the needs of a bigger-figured body.

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Florida Gov. DeSantis Greenlights BlueGreen For Emergency Treatment At Lake Okeechobee

When Florida’s Lake Okeechobee had a surge in cyanobacterial blooms, client BlueGreen stepped up to the challenge with its groundbreaking treatment.

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Interesting Reads: How The Pandemic Accelerated Big Brand/Influencer Partnerships

Dunkin' is just the latest big brand to go big on influencer partnerships, while Snapchat makes a move against TikTok as social media platforms continue to fight for creators of their own.

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Barco Uniforms And Laurel Road Celebrate Medical Professionals 

To celebrate the incoming class of medical students entering the front lines of health care, Barco partnered with financial services provider, Laurel Road, to create a congratulatory video celebrating white coat recipients. 

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Medicevo Retains The Pollack Group To Support Its First Product Launch: Graphene Face Mask

TPG’s scope of work will educate potential customers on Medicevo’s Graphene Face Mask’s differentiation, boost awareness of the graphene benefits against COVID-19 and leverage targeted paid content to drive awareness and adoption.

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Interesting Reads: How Is Amazon Ensuring Spoiler-Free Delivery?

Amazon has a creative solution to making sure kids don't open their presents too early, while Foot Locker fakes a "leak" as part of its latest campaign.

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Interesting Reads: The Two-Liter Soda Bottle Gets A Makeover

Pepsi changes its bottle design after 30 years, and a look into how Ikea and Chipotle’s marketing strategies are keeping their sales strong in 2020.

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Interesting Reads: Arby's Unveils Its Deep-Fried... Pillow?

Calm plays into politics-based anxiety, while Arby's and McDonald's take two very different approaches to promote their latest innovations.

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Jam City ‘Levels’ Up the Vote

Client Jam City turned its headquarters into an official polling center, giving people a unique and engaging way to vote or drop off their ballots ahead of the 2020 election.

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