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Interesting Reads: Lizzo Launches New Campaign With Voting PSA Face Masks

Lizzo is teaming up with a sunglass brand to drive voter registration, while McDonald's finds an eco-friendly way to build birdhouses within this week's Interesting Reads.

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Interesting Reads: Virtual Fitting Rooms Help Consumers 'Try On' Clothing Before Buying Online

Retailers continue to adapt to the ongoing pandemic, with new innovations including virtual fitting rooms and a first-of-its-kind Snapchat-Ralph Lauren partnership utilizing Bitmoji.

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Curator Paints Brings The Colors Of Ireland To American Shores

With no brand recognition in the United States, how did The Pollack Group help an Irish paint company establish itself in a brand-new market?

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Interesting Reads: Vans Commemorates 'The Simpsons' With Full Footwear Collection

Collaborations are in, as Vans pairs up with The Simpsons while a fellow shoe company turns to cereal for the next way to capitalize on "drop culture."

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Interesting Reads: Facebook Offers Money To Lure TikTok Influencers To Their New Reels Platform

The Facebook-TikTok wars continues, the domestic box office faces a coronavirus-based reckoning, and marathoners find a new way to run together within this week's Interesting Reads.

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TPG's Pollack Featured In AP Article On Retailer Mask Mandates

A brand's stance on masks can be make-or-break for many shoppers. What did TPG president Stefan Pollack have to say on the subject?

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Interesting Reads: Dyson, The Vacuum Cleaner Company, Now Has Quarantine Science Experiments For Children

Blue Bunny and Dyson find creative ways to engage people this summer, while Dunkaroos enters the fashion world with a statement within this week's Interesting Reads.

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Something Different: The Growing Guilt of Social Media Posting

Why should people feel sheepish about NOT sharing every detail of their lives with the world on social media?

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Interesting Reads: Target Makes It Seamless To Shop Black-Owned Brands

Food delivery apps adapt and compete, Revlon's Wonder Woman collection is here, and Target is helping shoppers find black-owned brands within this week's Interesting Reads.

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BlueGreen Achieves Toxic Algae Bloom Breakthrough At China's Nanhu Lake

For the first time in 12 years, China's Nanhu Lake is seeing clear waters thanks to BlueGreen's intervention and treatment with its Lake Guard™ technology.

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