Lizzo is teaming up with a sunglass brand to drive voter registration, while McDonald's finds an eco-friendly way to build birdhouses within this week's Interesting Reads.

Retailers continue to adapt to the ongoing pandemic, with new innovations including virtual fitting rooms and a first-of-its-kind Snapchat-Ralph Lauren partnership utilizing Bitmoji.

With no brand recognition in the United States, how did The Pollack Group help an Irish paint company establish itself in a brand-new market?

Collaborations are in, as Vans pairs up with The Simpsons while a fellow shoe company turns to cereal for the next way to capitalize on "drop culture."

The Facebook-TikTok wars continues, the domestic box office faces a coronavirus-based reckoning, and marathoners find a new way to run together within this week's Interesting Reads.

A brand's stance on masks can be make-or-break for many shoppers. What did TPG president Stefan Pollack have to say on the subject?

Blue Bunny and Dyson find creative ways to engage people this summer, while Dunkaroos enters the fashion world with a statement within this week's Interesting Reads.

Why should people feel sheepish about NOT sharing every detail of their lives with the world on social media?

Food delivery apps adapt and compete, Revlon's Wonder Woman collection is here, and Target is helping shoppers find black-owned brands within this week's Interesting Reads.

For the first time in 12 years, China's Nanhu Lake is seeing clear waters thanks to BlueGreen's intervention and treatment with its Lake Guard™ technology.