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Interesting Reads: How Are Brands Doing In Reaching Visually And Hearing-Impaired Audiences?

A 2021 Super Bowl ad started a trend to be more inclusive in television advertising, but will brands keep the momentum going?

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Interesting Reads: TiKTok, Reddit Leading The Way In Fighting Hate Speech And Misinformation

TikTok and Reddit lead the charge in moderating while other platforms lag behind, while the rise of "adorkables" emerges as a new strategy for brands to reach Generation Z customers.

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Promoting Golf’s ‘Biggest Party on Tour’ At The #DiamondLPGA

Live from the golf course down in Orlando, the agency led social content media content creation for a key figure involved in golf's “Biggest Party on Tour.”

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Interesting Reads: Nike's Hands-Free Sneaker, 2021 Super Bowl Ad Themes

In a sports-themed Interesting Reads, brands take a certain approach for 2021 Super Bowl ads, Nike creates a hands-free sneaker, and EA Sports' major update.

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Bootstrap Brands Retains The Pollack Group To Lead Growth Plan For Happy Wax Brand

There is something magical when a company knows, like really knows, it is on the cusp of becoming a household name. Enter Happy Wax, at a pivotal moment in its brand's history.

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Interesting Reads: Coca-Cola Spreads Positive Messages, Pepsi Teams With Beyond Meat

Coca-Cola's new campaign changes up part of their bottle packaging, while a Simpsons collaboration is in the works for a major streetwear brand.

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Interesting Reads: Why Food Brands Are All About the Aesthetic Now

Barilla creates a past cooking Spotify playlist, food brands hone in on aesthetics, and a look into why brands want to tell stories of inclusion, but should listen instead.

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Openpay Retains The Pollack Group For Its U.S. Launch

The demand for smarter, more affordable payment solutions from U.S. merchants is evident, as the need to compete and stay in business grows exponentially. Enter Openpay, and its launch into the U.S. market.

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The Pollack Group Names Alex Nathanson Technology Practice Lead

Nathanson will lead a team of professionals focused on the rapidly growing technology sectors of cybersecurity, high-performance storage, networking, digital commerce, mobile communications, and beyond.

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Interesting Reads: How Deepfakes Are Changing The Future Of Fashion Advertising

Fashion advertising looks at the upsides of deepfake technology, Burger King goes retro, and a look into why a 35-year-old biscuits brand rebranded in a middle of a pandemic.

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