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Interesting Reads: Dissecting Marketing Campaigns That Stick

How can you win more attention for your brand and products? Check out recent creative campaigns launched by big brands as well as expert advice in this week’s Interesting Reads.

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Industry-Leading Logistics Provider RPM Partners With The Pollack Group

Specializing in finished vehicle and freight transportation on an international scale, RPM has retained The Pollack Group to position its leadership as a lighthouse amid the storm of uncertainty in today’s economic landscape.

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Interesting Reads: Experiential Marketing Projects That Inspire

Experiential marketing is all about impressing and inspiring your target customers through digital or offline activities. Learn from recent campaigns by renowned brands around the world, and find your own inspiration.

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Interesting Reads: How To Ace Your Next Virtual Event

The events industry has evolved significantly during the pandemic. What lessons should organizers and marketers learn from the challenges, and what are the latest innovations?

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Interesting Reads: Why Community Engagement Is A Marketers' Secret Sauce

What can an active community bring to a brand? You never know until you really engage your stakeholders. Check out expert recommendations now.

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NewPoint Real Estate Capital Partners With The Pollack Group

The Pollack Group has been retained to help establish and grow NewPoint’s leading position in the marketplace through earned media relations.

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Interesting Reads: Gen Z And Millennial Marketing Strategies Every Company Should Know

As Gen Z and Millennial consumers continue to expand their influence, what should brands do to embrace and retain them? Check out industry analysis and expert advice.

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Interesting Reads: Top Hacks For Your Next Influencer Campaign

What makes or breaks an influencer marketing campaign? Discover common pitfalls, proven recommendations and tips for building your own strategic framework, shared by seasoned marketers and producers.

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Interesting Reads: Revamp Your Email Marketing Campaign With Proven Strategies

Email marketing is one of the most cost-effective ways for big and small brands to drive awareness, build relationships and grow revenues. Check out professionally tested best practices and incorporate them in your own campaign.

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Interesting Reads: Using Web3 To Connect Digital And Real-Life Experiences

With Web3 and blockchain disrupting the digital life, how do marketers utilize them to truly impress, convert and retain? Find out new ideas and examples in this week’s Interesting Reads.

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