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2021 Macy’s Thanksgiving Day Parade Welcomes Newcomer From Louisiana

The agency worked with the Louisiana Office of Tourism to debut a 60-foot-long alligator float in the 95th annual Macy's Thanksgiving Day Parade to celebrate the birthplace of jazz, Cajun and Creole cuisine, and Mardi Gras.

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Interesting Reads: What Are Brands' Key Messages This Holiday Season?

Individuality, inclusivity, and creativity are among the key trends that brands are focusing on this holiday marketing season. How can marketers apply these trends to their own campaigns?

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Interesting Reads: Fashion Brands Enter The World Of NFTs

Adidas collaborates with Bored Ape Yacht Club to produce NFTs, while brands must enter a 'post-purpose' world within a consumer-focused edition of Interesting Reads.

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Leveraging Changing Consumer Breakfast Attitudes To Promote Bob Evans Farms

How have consumer breakfast trends shifted during the pandemic? See how the agency launched a survey-based campaign to find out.

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Supporting Hurricane Relief Efforts Through Country Music At The Ragin Country Crawl

Learn more about how The Pollack Group coordinated marketing and public relations efforts for the Ragin Country Crawl, a one-night-only benefit concert featuring country music star Lee Brice.

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Interesting Reads: How Has Online Shopping Reinvented Black Friday?

Physical stores will play a bigger role in driving both in-person and online sales, hybrid shopping trend emerges, and more holiday retail trends to look out for this season.

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Interesting Reads: What To Know About The Metaverse

The metaverse is a new frontier for marketers. From NFTs to virtual venues, how can brands and marketing specialists gain an early adopter advantage?

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Interesting Reads: What Can Digital Marketers Expect In The New Year?

Is TikTok about to be the top social platform in 2022? What does Facebook's branding shift to Meta mean. Take a look at all the trends you need to know for the fast-approaching new year.

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Interesting Reads: Facebook Pays The 'Brand Tax'

Facebook doesn't have the credibility it used to. A look into the "brand tax" Facebook faced and how that impacted its named change to Meta.

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Behind The Scenes Of A Lifestyle Brand Commercial Shoot

When client Happy Wax wanted a broadcast-friendly ad in order to increase national brand awareness, it tapped the agency to handle the campaign from start to finish. Take an inside look at our commercial shoot.

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