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Interesting Reads: McDonald's Biggest Marketing Ploy Since Monopoly

McDonald’s has a new collaboration meal that fans are already clamoring for, Kate Spade channels Judy Garland in their summer ad campaign, and more in a brand-heavy edition of Interesting Reads.

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Interesting Reads: Behind 'Zoom' Becoming The 'Kleenex' Of Video Calls

Take a deeper look into Zoom's dominance in the video calling industry, Kraft and Dunkin's latest branded merchandise, and more in this week's Interesting Reads.

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Interesting Reads: Prince’s Brand-New Makeup Line; Customer Loyalty In 2021

Urban Decay honors Prince with a limited-time makeup collection, while luxury brands search for an advantage with customer loyalty in a product-focused Interesting Reads.

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Interesting Reads: Are Virtual Worlds The Next Frontier For Brand Marketing?

One brand is taking a page from Sim City for their next campaign, while Lulus and KFC are reaching out to their superfans for content in an advertising-focused Interesting Reads.

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Interesting Reads: Twitter’s New Acquisition; The Mambacita Clothing Line

A strong warning from Ryan Reynolds, Twitter's latest acquisition, Burger King's new-look packaging, and more in a consumer-focused edition of Interesting Reads.

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Interesting Reads: The Rise Of Branded Merchandise, Bud Light’s ‘Summer Stimmy’

Why has branded merchandise exploded in popularity? What is Bud Light's 'Summer Stimmy?' Dive into those topics and more in a consumer-focused edition of Interesting Reads.

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Interesting Reads: Snapchat's AR Commerce Success; 2021's Most Trusted Brands

What are 2021's most trusted brands across the globe? How is Coca-Cola re-designing their cans? Discover the latest trends and brand updates within this week's Interesting Reads.

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Working With The Legendary Garry Kasparov To Launch A Legacy

The Pollack Group has teamed up with Vivendi to launch Garry Kasparov’s interactive community and content platform, Kasparovchess.com that will have exclusive chess-lovers content.

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Hope In Uncertain Times: Creating Positive Change During COVID-19

Noemi Pollack Scholar ZaZu Lippert taps into her teachings from the USC Center for Public Relations to discuss strategies for the future of the industry, especially during and after the COVID-19 pandemic.

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Interesting Reads: Domino's Pizza is Going Driverless

Discover how Domino's Pizza is going driverless, Dolly Parton's collaboration with Jeni's Splendid Ice Cream, and H&M's partnership with Maisie Williams and Animal Crossing to recycle virtual clothes in this week's Interesting Reads.

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