Influencer marketing creators promote proper hand-washing technique, while streaming platforms are having a moment within this week's Interesting Reads.

To assist health care teams who are in dire need of supplies, Barco launched its COVID-19 donation program. In less than 48 hours, Barco surpassed 20,000 requests to donate scrubs.

Nike encourages people to 'play inside,' while Instagram has its own approach to encourage social distancing within this week's Interesting Reads.

As demand for hemp-related agriculture products and services grew, Netafim USA, the world’s largest drip irrigation manufacturer, took a different marketing approach and became a storyteller.

The Pollack Group coordinated media relations for client BlueGreen's entry in a key new market, securing an interview for the client's CEO on a major television network.

Snapchat is simplifying augmented reality (AR) ad creation, while 2020 could be the year AI goes mainstream in marketing. Learn more within this week's Interesting Reads.

Barco Uniforms turned to The Pollack Group to promote its partnership with The Living Desert Zoo and Gardens, showcasing its medical apparel and highlighting the zoo's tremendous work with animals.

Chili's and Wingstop are making a splash on the digital marketing front, while Amazon pushes cashierless store technology to retailers as part of this week's Interesting Reads.

Why are brands trying so hard to be weird? What should you now about the latest innovative features from LinkedIn and Facebook? Explore all of that within this week's Interesting Reads.

Hear why Burger King's new, moldy Whopper ad is genius, how big brands like ESPN and Apple Music are using TikTok, and more in an Interesting Reads full of modern marketing initiatives.