Walmart and Netflix debuted an online hub that sells gear tied to new and popular shows, like the breakout hit Squid Game. How will other retailers and streaming platforms follow suit?

While mainstream brands are using data and revamping their consumer engagement, other luxury companies are using zero-party data and wiping themselves off of the internet to capture interest of their devoted consumers.

How trust translates to sales in influencer marketing, a new-look sustainable marketing approach, and more within a consumer-focused Interesting Reads.

QR codes and AR tech are starting to become invasive tools as experimental marketers target customers and drive people to their brands. At what point does customization go too far?

Livestreaming continues its rise, while "quiet is the new loud" with the emergence of stealth marketing in the luxury sector.

Diversity, equality, and inclusion have been large campaign themes in the past couple years. See how this year's U.S. Open is bringing awareness to social justice.

Memes take over social media, while brands face a new challenge in connecting content creators to their brand strategy and choosing the best channels to do so.

From TikTok to Taco Bell, marketers are using technology to revolutionize their businesses. Where is modern technology making the most impact in today's consumer-centric world?

Discover how marketers are targeting Generation Alpha but also mistaking information for intimacy, and learn more about ‘greenwashing’ advertising within this week’s Interesting Reads.

Take a look into Reebok’s attempt to unlock makeshift basketball courts, how brands are redefining beauty marketing, and how brands are using Gifs to forge social media relevance with younger audiences.