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Interesting Reads: How Has Online Shopping Reinvented Black Friday?

Physical stores will play a bigger role in driving both in-person and online sales, hybrid shopping trend emerges, and more holiday retail trends to look out for this season.

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Interesting Reads: What To Know About The Metaverse

The metaverse is a new frontier for marketers. From NFTs to virtual venues, how can brands and marketing specialists gain an early adopter advantage?

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Interesting Reads: What Can Digital Marketers Expect In The New Year?

Is TikTok about to be the top social platform in 2022? What does Facebook's branding shift to Meta mean. Take a look at all the trends you need to know for the fast-approaching new year.

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Interesting Reads: Facebook Pays The 'Brand Tax'

Facebook doesn't have the credibility it used to. A look into the "brand tax" Facebook faced and how that impacted its named change to Meta.

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Behind The Scenes Of A Lifestyle Brand Commercial Shoot

When client Happy Wax wanted a broadcast-friendly ad in order to increase national brand awareness, it tapped the agency to handle the campaign from start to finish. Take an inside look at our commercial shoot.

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Interesting Reads: The Post-Pandemic Marketing Tactic Shift Is Coming

Businesses flocked to digital-focused marketing as the pandemic began, but things are shifting back. What tactics will replace the "new normal" strategies we've gotten used to over the past year?

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Launching An Exclusive Masterclass Series For Global Chess Sensation Garry Kasparov

See how the agency teamed up with the former world chess champion and T-Mobile to launch an exciting new partnership bringing chess to a brand-new audience.

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Interesting Reads: Are Brands Doing Too Much When It Comes To Marketing Consumers?

Marketers are getting insecure with their work, making some tactics come off as cringeworthy. Does doing too much to market your audience hurt your brand?

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Interesting Reads: How Walmart and Netflix's Shopping Hub Changes E-commerce

Walmart and Netflix debuted an online hub that sells gear tied to new and popular shows, like the breakout hit Squid Game. How will other retailers and streaming platforms follow suit?

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Interesting Reads: Inside The Zero-Party Data Revolution

While mainstream brands are using data and revamping their consumer engagement, other luxury companies are using zero-party data and wiping themselves off of the internet to capture interest of their devoted consumers.

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