A dancing hot dog returns to Snapchat, Bad Bunny teams up with Cheetos, and Twitch emerges as a rising platform for beauty brands within this week's Interesting Reads.

Influencers' impact on retailers' bottom lines is more significant than you might think, while TikTok doubles down on brand safety within this week's Interesting Reads.

The agency will highlight NuWave's OxyPure Air Purifier, which has been shown to remove coronavirus from the air as well as clean air pollution.

Halloween looks a little different this year with Sour Patch Kids reverse trick-or-treating event and Walmart's virtual programming

The year of collaborations continues as Cole Haan and Slack team up for a sneaker, while a reggaeton star is the latest to partner with McDonald's.

'Huluween' joins the drive-in theater craze, Budweiser goes hyperlocal to attract local drinkers, and baseball meets fashion within this week's Interesting Reads.

H&M and Levi's encourage voter registration ahead of the November elections, while Pokemon Go is the latest video game to incorporate real-lie fashion acccessories in this week's Interesting Reads.

As part of its response to COVID-19, the agency helped Avis Budget Group launch a forward-thinking coalition designed to enhance cleanliness and disinfection of its rental facilities and vehicles.

Taco Bell shakes things up with its Jalapeño Noir, the house from a classic 90s' show is now available on Airbnb, and TikTok prepares to launch its own Fashion Month within this week's Interesting Reads.

The 'Travis Scott Meal' goes on sale at McDonald's, while Gucci bets on a $10,000 virtual dress within this week's Interesting Reads.