TikTok takes a big step toward business-focused marketing, US influencer spending hits a new milestone, and the case is made for less cause-based marketing within this week's Interesting Reads.

Discover why TikTok is so concerning for brands, why fast-moving consumer goods are ramping up influencer marketing, and what branding mistakes too many companies make.

No matter how big, how difficult or how complex the issue presents itself, we have the creativity and drive and deep thinking that can find solutions and resolutions.

A look into the first liquid billboard, a Benefit-Crocs collaboration, and why Heinz started a petition to highlight "hot dog injustice."

Learn what the agency did to support client Bob Evans Farms as they rolled out a new campaign focused on honoring and supporting Veterans and active military.

The Rose Parade is set to return in 2022, and we are proud to team with client Fiesta Parade Floats to help make it happen. KTLA's Gayle Anderson took a first look at the parade's return.

Learn about a monumental change in college athlete marketing, Kim Kardashian's Skims' brand partners with Team USA ahead of the Olympics, and a Twitch creator's own mix of Sour Patch Kids within this week's Interesting Reads.

Learn all about the design aesthetic and offerings at Google’s very first brick-and-mortar, then see where old furniture goes to die in a product-heavy edition of Interesting Reads.

Jack in the Box teams up with Jason Derulo to enter the virtual restaurant space, while Gucci’s Roblox collaboration has Gen Z users clamoring for exclusive virtual items within a tech-savvy Interesting Reads.

A bright blue nylon puffer jacket marks Kanye's Gap line debut, while Crocs takes a walk on the wild side in a brand-focused edition of Interesting Reads.