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Interesting Reads: How Walmart and Netflix's Shopping Hub Changes E-commerce

Walmart and Netflix debuted an online hub that sells gear tied to new and popular shows, like the breakout hit Squid Game. How will other retailers and streaming platforms follow suit?

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Interesting Reads: Inside The Zero-Party Data Revolution

While mainstream brands are using data and revamping their consumer engagement, other luxury companies are using zero-party data and wiping themselves off of the internet to capture interest of their devoted consumers.

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Interesting Reads: How Will Influencer Marketing Drive Holiday Sales?

How trust translates to sales in influencer marketing, a new-look sustainable marketing approach, and more within a consumer-focused Interesting Reads.

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Interesting Reads: Should You Be Scared Of Your iPhone's Camera?

QR codes and AR tech are starting to become invasive tools as experimental marketers target customers and drive people to their brands. At what point does customization go too far?

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Interesting Reads: What Is Stealth Marketing And Why Is It Trending?

Livestreaming continues its rise, while "quiet is the new loud" with the emergence of stealth marketing in the luxury sector.

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Interesting Reads: How The 2021 U.S. Open Is Bringing Social Justice Courtside

Diversity, equality, and inclusion have been large campaign themes in the past couple years. See how this year's U.S. Open is bringing awareness to social justice.

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Interesting Reads: How Are Brands Merging Content Creators Into Their Big-Picture Strategy?

Memes take over social media, while brands face a new challenge in connecting content creators to their brand strategy and choosing the best channels to do so.

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Interesting Reads: Where Is Modern Tech Impacting Marketing The Most In 2021?

From TikTok to Taco Bell, marketers are using technology to revolutionize their businesses. Where is modern technology making the most impact in today's consumer-centric world?

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Interesting Reads: Generation Alpha's Impact On Brand Marketing

Discover how marketers are targeting Generation Alpha but also mistaking information for intimacy, and learn more about ‘greenwashing’ advertising within this week’s Interesting Reads.

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Interesting Reads: Reebok + Augmented Reality = Basketball Courts?

Take a look into Reebok’s attempt to unlock makeshift basketball courts, how brands are redefining beauty marketing, and how brands are using Gifs to forge social media relevance with younger audiences.

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