H&M and Levi's encourage voter registration ahead of the November elections, while Pokemon Go is the latest video game to incorporate real-lie fashion acccessories in this week's Interesting Reads.

As part of its response to COVID-19, the agency helped Avis Budget Group launch a forward-thinking coalition designed to enhance cleanliness and disinfection of its rental facilities and vehicles.

Taco Bell shakes things up with its Jalapeño Noir, the house from a classic 90s' show is now available on Airbnb, and TikTok prepares to launch its own Fashion Month within this week's Interesting Reads.

The 'Travis Scott Meal' goes on sale at McDonald's, while Gucci bets on a $10,000 virtual dress within this week's Interesting Reads.

Snoop Dogg's INDOGGO Gin is set to hit the market, while Coors wants to fly you to your Zoom destination within this week's Interesting Reads.

Learn how McDonald's is making a major splash with a change to a classic menu item, why pop-up stores are set to thrive, and how both Selena Gomez and Planters continue the trend of unexpected collaborations.

Lizzo is teaming up with a sunglass brand to drive voter registration, while McDonald's finds an eco-friendly way to build birdhouses within this week's Interesting Reads.

Retailers continue to adapt to the ongoing pandemic, with new innovations including virtual fitting rooms and a first-of-its-kind Snapchat-Ralph Lauren partnership utilizing Bitmoji.

With no brand recognition in the United States, how did The Pollack Group help an Irish paint company establish itself in a brand-new market?

Collaborations are in, as Vans pairs up with The Simpsons while a fellow shoe company turns to cereal for the next way to capitalize on "drop culture."