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How To Develop Soft Skills In A Multigenerational Workforce

Agency life is all about collaboration, but how do workers from different generations thrive as a team? Agency senior vice president Jackie Liu shares her thoughts.

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How To Include Spanish-Language Media Outlets In Your PR Program

The Hispanic audience is a massive, yet often-overlooked target for media relations outreach. Check out the three most important factors to consider to optimize your Spanish-language pitching.

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The Ghost in the Machine: Capturing C-Suite Voices Through Ghostwriting

Ghostwriting can be critical for C-Suite executives with many messages but little time. Explore why ghostwriting is so effective in communicating a leader's voice to the masses.

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Why PR Is Essential In Economic Downturns

Cutting the PR budget to save costs is a common mistake. Learn why a strategic PR program is a smart business decision for companies preparing to enter periods of uncertainty.

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The Overlap Between Hard Skills And Soft Skills In the Workplace

Soft skills are more important than ever. How can marketers and companies apply their knowledge about soft skills in order to create a more efficient and effective working environment?

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Dissecting The Age-Old 'All Press Is Good Press' Myth

Trending on social media is not always a good thing. Our PR expert breaks down why not all coverage is the same when it comes to a brand's reputation.

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15 Smart Ways For SMBs To Get Started With Paid Social Media Advertising

How do small and mid-size businesses stand out from the competition with the help of paid social content? Check out advice from industry experts, including agency president Stefan Pollack.

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PR's Top Pros Talk: Handling Communications During A Crisis

How can organizations navigate uncertain times? Agency President Stefan Pollack shares his thoughts and perspectives on how brands need to communicate during times of crisis.

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Using NFTs For PR And Marketing Campaigns

Web3 and NFTs are here, but how do brands leverage them for PR and marketing campaigns? Discover recommendations and examples in this article before dropping your own NFTs.

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3 Tips For Creating Social Media Content That People Care About

Simply pressing ‘publish’ is no guarantee for success. Here are three easy, ready-to-use tips to remember when creating social media content.

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