While many believe that the influencer “bubble” can pop at any time, influencer marketing can be a powerful and useful campaign tool to expand a brand’s reach and increase product/service awareness.

Running a campaign during a global pandemic presents an entirely new challenge. With the old playbook rendered obsolete, campaigns need to think like PR pros to create new opportunities and, ultimately, a winning strategy.

Like most digital marketing channels, livestreaming video's success comes down to how well a company understands and takes advantage of this platform. How can you and your company get ahead?

Digital marketing is a critical for small businesses. Advertising, content marketing, Google advertising, SEO, and SEM are among the tactics for small businesses.

While the COVID-19 pandemic continues to impact the global economy, July saw general improvements and signs of a slow return to normalcy. What were global business leaders' takeaways?

With the November 3rd election just a few months away, political communications professionals shared their advice for breaking in and finding success in their demanding and competitive field.

Content targeted to the wrong audience or platform often goes to waste. How can marketers determine the best placements for their content in order to maximize their return on investment?

A panel of communications agency leaders shared their best practices for adapting to a dramatically shifting social and economic climate in the United States.

If a brand wants to truly connect with its customers, it needs to find ways to resonate authentically. Agency president Stefan Pollack and a panel of experts share what has worked for them.

When you have over 100 hours of footage, you need a strategy before the editing process begins. Dive deep into our methods for creating the original docuseries, Branchville.