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How To Efficiently Edit A Documentary Series With Proxy Files

Video editing can be like creating a sandwich, and proxy files are the secret sauce to making the process go much smoother.

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13 Great Tips For Using Visual Content In Marketing

How can marketers strike a perfect balance when using visual content in their campaigns? A seasoned panel of industry experts has valuable tips.

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The Five Stages Of COVID-19 Responses From The Travel And Tourism Sector

A panel of travel and tourism experts outline how their industry has responded to the COVID-19 pandemic, and how they are planning for the future despite uncertainty around what is next.

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15 Ways Potential Influencers Can Attract Sponsors

Looking to become an brand influencer? Take a look at expert tips for getting noticed and showing your value to potential sponsors.

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When Business Goes Dark, Keep The Social Media Lights On

Social media is not just a press release. What other pieces of advice should savvy marketers heed when business goes dark?

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COVID-19: Not the Time to Stop Communications

If you stop talking, you stop being heard. How can companies take care of their stakeholders and make positive change in a disrupted society?

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Working In Sports, When There Are No Sports

The rules of sports media have changed and continue to change, but one constant remains: industry professionals, like athletes, will need to train and show their value in order to stay in the game.

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14 Tips For Personalizing Marketing Campaigns On A Budget

Your business doesn't have to let budgeting concerns get in the way of efficient and effective personalized marketing.

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COVID-19 Has Influenced Influence, But What's Next?

In a way, influencers are growing up and this is a test of their maturity. For brands and influencers, this means showing the value they create for their audiences when they especially need them.

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Brands Can No Longer Be Neutral

The act of staying apolitical is now, in effect, political. Brands are political forces that have the influence to make measurable change in society, and consumers will expect them to use that influence in bold and powerful ways.

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