Euphemisms can soften the blow of foreboding impending deaths and hopelessness amidst the coronavirus pandemic, but overuse of them can also be just as bad for brands. Find out why.

Agency president Stefan Pollack joined fellow PR professionals to dissect how brands need to navigate a heavily impacted marketplace.

Artificial Intelligence brings value in a large number of ways, if implemented correctly. See how agency professionals are incorporating AI into their marketing strategies.

Prioritizing connection and using digital platforms to do it has become the norm. In an unprecedented time, social media's role in our society has been amplified.

A TPG intern shares her perspective into the unexpected adjustment to interning during the ongoing COVID-19 crisis.

Agency president Stefan Pollack hosted a webinar and shared thoughts and experience on how to adopt quickly to a drastically changed market environment.

Combining gaming and marketing has proven to be an effective tactic, but is not without its pitfalls. How can marketers improve their chances for success with this growing campaign tactic?

We can’t control almost any aspect of what is happening in our world right now, but there is one thing we can control. We can control what we do.

A major problem for industry professionals is that they rarely realize when the industry has shifted away from their skill set. Knowing what skills are in demand can help marketers adapt and stay in the know.

COVID-19 has impacted many industries and their PPC campaigns, but understanding how to adjust to the rapidly changing trends can help keep campaigns and businesses agile during this uncertain time.