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Why Brands Aren’t Mentioning The Coronavirus in Their Marketing

Euphemisms can soften the blow of foreboding impending deaths and hopelessness amidst the coronavirus pandemic, but overuse of them can also be just as bad for brands. Find out why.

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Challenges And Opportunities Brands Are Facing Right Now

Agency president Stefan Pollack joined fellow PR professionals to dissect how brands need to navigate a heavily impacted marketplace.

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Forbes: 12 Tips For Leveraging AI To Improve Workflow

Artificial Intelligence brings value in a large number of ways, if implemented correctly. See how agency professionals are incorporating AI into their marketing strategies.

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The Power of Connection Through Social Media During COVID-19

Prioritizing connection and using digital platforms to do it has become the norm. In an unprecedented time, social media's role in our society has been amplified.

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Interning During The COVID-19 Crisis

A TPG intern shares her perspective into the unexpected adjustment to interning during the ongoing COVID-19 crisis.

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Webinar Recap: How Agencies Are Embracing, Changing And Adjusting To Coronavirus

Agency president Stefan Pollack hosted a webinar and shared thoughts and experience on how to adopt quickly to a drastically changed market environment.

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Forbes: 12 Key Considerations For Gamifying A Marketing Campaign

Combining gaming and marketing has proven to be an effective tactic, but is not without its pitfalls. How can marketers improve their chances for success with this growing campaign tactic?

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Your Three Things, A Trick For Moving Business Forward during COVID-19

We can’t control almost any aspect of what is happening in our world right now, but there is one thing we can control. We can control what we do.

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Forbes: 12 Must-Have Skills Agency Professionals Need Today

A major problem for industry professionals is that they rarely realize when the industry has shifted away from their skill set. Knowing what skills are in demand can help marketers adapt and stay in the know.

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How To Adjust PPC Campaigns For Google’s Redefined COVID-19 Search Patterns

COVID-19 has impacted many industries and their PPC campaigns, but understanding how to adjust to the rapidly changing trends can help keep campaigns and businesses agile during this uncertain time.

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