The marketing world we once knew is gone. As we flip the calendar to 2021, The Pollack Group’s team of marketing and communications experts tell us what they expect to happen.

Artificial intelligence is a powerful tool, but many agencies struggle to find the best ways to incorporate it into their campaign. What are some of the best ideas for leveraging this tool?

The impact of the COVID-19 pandemic continues to leave its mark on the worldwide communication landscape. What predictions do The Worldcom Public Relations Group's experts have for 2021?

For a business in the twenty-first century to reach its objectives, it is essential to create a sticky and long-lasting experience. Here's our comprehensive guide.

Whether it’s a simple Tweet about a brand or a lengthy article, having a popular and notable media source adds an extra layer of credibility to viewers. How can you grow your business with PR?

Marketing stunts can be a great way of generating publicity, but they are risky and can cause damage to a company's reputation if executed poorly. How can you thread to needle to carry out a successful stunt?

Unlike traditional web design, landing pages are meant to be a more consolidated experience with fewer places to navigate and only one or two calls to actions or purposes. What does it take to a build a successful landing page?

The 2020 Worldcom Confidence Index surveyed over 54,000 global CEOs and CMOs about the topics and issues most important to them heading into 2021.

The pandemic revealed so many shortcomings in our Western society, and so we have seen the rise of activism, extreme political divisiveness, and economic calamity. This is not a time to sit on the sidelines.

When search engine algorithms change, businesses must adapt their SEO strategies in turn. What should you know in order to avoid a sharp drop in search rankings and a reduction in website traffic?