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15 Ways To Make Ads More ‘Local’ When Serving A Large Market

You don’t have to be local to give your marketing efforts a personalized touch. Check out strategies for successfully boosting visibility and building a loyal customer base.

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Agency Panel Recap: What To Know About Careers In Behavior Design And UX

Understanding behavior design and user experience is valuable for any customer-facing agency or PR firm. What can young professionals and established marketers alike in order to get ahead?

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Worldcom Confidence Index: The Pandemic’s Impact On Global Leaders’ Confidence On Critical Issues

What topics are receiving the most attention over the past nine months, and which areas of the communications industry are most concerning right now with global leaders?

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13 Clever And Effective Content Hacks You Should Know

Hacking the content creation process helps creators be more effective and efficient with the content they produce. What are 13 quick-hit tips you can use to get ahead?

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How To Use Scripts To Automate Image Editing

When we work on computers all day, there are some tasks that can be simplified through some basic automation, such as image editing. See how you can automate that process.

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Spring Cleaning for Content Marketing

Content needs to be reviewed every so often to keep the relevant pieces and discard the older, out-of-date pieces to be relevant and timely. Here's a few easy steps for doing so.

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Webinar Recap: Answering Aspiring PR Professionals’ Biggest Questions

The pandemic has left many young professionals wondering about the impact on their careers. A panel of experts answered their burning questions, from mentors to job applications.

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15 Marketing, Advertising And PR Trends That Will Take Off This Year

Getting on a trend early can be a path to success, which has caused a continual focus on emerging trends in the PR, marketing and advertising fields. What are 15 trends to look out for this year?

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Agency Panel Recap: Careers Across The Nation

What is "agency life" really like? What are the advantages of working at different types of agencies and markets, and how can today's student get ahead in the field?

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12 Ways Super Bowl Ads May Evolve In 2021

Brands show the importance of human connection for 2021 Super Bowl Ads

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