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Want To Partner With Micro-Influencers? 14 Key Things To Keep In Mind

Micro-influencers are often willing to engage with their followers in ways that more famous influencers may not, building close relationships with their audience. What do influencer marketers need to keep in mind?

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14 Unique Ways For Agencies To Learn About A Client’s Audience

Agencies can run successful campaigns by learning as much as they can about their clients’ audiences first to further accomplish client goals. See examples of how to do this.

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13 Ways For A Company To Create And Cultivate A Strong Brand Voice

Consumer perception is critical when establishing your brand's voice. What are some key guidelines to effectively get your message across?

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Panel Recap: Careers in Entertainment

In the face of the current global pandemic, the entertainment industry has seen an upheaval of norms. How can young professionals pick up the pieces and kick-start a successful career in the industry?

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Going Live For Your Business

Video content is a key component for social media marketing. Live streaming and video content makes your business get the most efficient and authentic content to potential clients while getting real-time feedback and engagement on sight.

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Panel Recap: Emerging US Media Trends, Challenges and Opportunities

What is the shape of the US media landscape as we head into the final stretch of 2021? Agency President joined fellow agency leaders for a panel of critical insights.

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Keys To Breaking Through In A COVID-Dominated News Cycle

As the ongoing COVID-19 news cycle dominates headlines and keeps media relations pros on their toes, agency president Stefan Pollack lays out how PR experts can make sure their message is heard.

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10 Tips For Using Livestreaming To Amplify Your Marketing Campaign

Livestreaming has become more and more of a marketing tool for brands. Check out 10 ways to use livestreaming as a way to amplify campaigns and effectively communicate around your brand or product.

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Does My Business Need A TikTok Account? What About Snapchat?

Here’s how to determine which platform is right for your business, which one might not be, or whether you need to avoid both of them.

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You Don’t Have To Be A Fortune 500 Company To Rule At Social Media Marketing

Most small and mid-size businesses may not have the resources available to spend marketing themselves online, but there are some easy ways to make social media marketing work for you instead of the other way around.

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