Micro-influencers are often willing to engage with their followers in ways that more famous influencers may not, building close relationships with their audience. What do influencer marketers need to keep in mind?

Agencies can run successful campaigns by learning as much as they can about their clients’ audiences first to further accomplish client goals. See examples of how to do this.

Consumer perception is critical when establishing your brand's voice. What are some key guidelines to effectively get your message across?

In the face of the current global pandemic, the entertainment industry has seen an upheaval of norms. How can young professionals pick up the pieces and kick-start a successful career in the industry?

Video content is a key component for social media marketing. Live streaming and video content makes your business get the most efficient and authentic content to potential clients while getting real-time feedback and engagement on sight.

What is the shape of the US media landscape as we head into the final stretch of 2021? Agency President joined fellow agency leaders for a panel of critical insights.

As the ongoing COVID-19 news cycle dominates headlines and keeps media relations pros on their toes, agency president Stefan Pollack lays out how PR experts can make sure their message is heard.

Livestreaming has become more and more of a marketing tool for brands. Check out 10 ways to use livestreaming as a way to amplify campaigns and effectively communicate around your brand or product.

Here’s how to determine which platform is right for your business, which one might not be, or whether you need to avoid both of them.

Most small and mid-size businesses may not have the resources available to spend marketing themselves online, but there are some easy ways to make social media marketing work for you instead of the other way around.