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8 Ways To Optimize Your Digital Marketing Strategy In The Time Of Coronavirus

Nearly all businesses have been impacted in some way by COVID-19, but don't freak out. Let’s take a look at what you can do to stabilize your digital marketing efforts and sustain your ROI.

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Forbes: 13 Website Design Principles Any Business Should Keep In Mind

When done poorly, websites can actually drive away potential customers. What principles should be kept in mind to design a website that attracts customers while telling a brand's story?

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Forbes: Deciding What Marketing Trends To Adopt: 12 Key Criteria

Marketing trends can emerge quickly, and head into obscurity just as fast. What pieces of advice should companies incorporate when deciding whether or not to adopt a marketing trend?

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Why Gen Z Is Cynical About Your Restaurant Marketing Shenanigans

Remember that Gen Z is a different type of consumer. Just because they are digital natives does not mean they engage in the same ways with businesses and brands as millennials do.

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Forbes: 13 Effective Ways To Interpret Marketing Data And Get Actionable Answers

Turning marketing data into actionable results can be tricky, but a group of experts have advice on how to most effectively turn numbers into answers.

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Forbes: 10 Persistent Myths About Brand Names That Need To Be Busted

Branding is a massive part of any company's marketing strategy, and can make or break many organizations and brands. However, there are many myths about brand name choice that need to debunked.

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Forbes: 15 Ways B2B Marketers Can Provide A Better Customer Experience

Customer experience is big in the business-to-consumer field (B2C), but isn't prioritized as much in the business-to-business (B2B) community. We have advice to ensure you don't make this costly mistake.

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The Key To Successful Marketing In 2020: Empathy

Consumers want to know that a brand is interested in more than its bottom line, but how can brands and companies actually prove this to their desired customer base?

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Back to Basics: 6 Essential Tips to Nail Your Next Event

With the busy holiday season finally behind us, we thought that this might be the best of times to share – and revisit – some tips and advice for PR professionals at any career stage.

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The Confidence Of World Business Leaders Is Shaky -- Here's What You Can Do About It

Organizations should take a global lack of confidence as a wake-up call and identify the cracks in the foundation that is causing concern. Leaders must look at themselves and ask hard questions about what they are observing within the organization.

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