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How To Adjust PPC Campaigns For Google’s Redefined COVID-19 Search Patterns

COVID-19 has impacted many industries and their PPC campaigns, but understanding how to adjust to the rapidly changing trends can help keep campaigns and businesses agile during this uncertain time.

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Creating Quick, Quality Video Content While Staying At Home During COVID-19

Video can be particularly hard to produce when no one is in the same room. So, what are your options for producing high-quality content during the time of COVID-19?

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A Quick Guide To Coronavirus Crisis Communications

For PR professionals who are tasked with managing communications, the developing coronavirus situation is akin to building a plane, and flying it at the same time. Here’s what we’ve learned so far.

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Effective Media Relations In A Time Of COVID-19

Crisis is a time to serve a brand’s community and audiences. What are the right approaches to successful media relations during the ongoing situation around the coronavirus?

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8 Ways To Optimize Your Digital Marketing Strategy In The Time Of Coronavirus

Nearly all businesses have been impacted in some way by COVID-19, but don't freak out. Let’s take a look at what you can do to stabilize your digital marketing efforts and sustain your ROI.

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Forbes: 13 Website Design Principles Any Business Should Keep In Mind

When done poorly, websites can actually drive away potential customers. What principles should be kept in mind to design a website that attracts customers while telling a brand's story?

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Forbes: Deciding What Marketing Trends To Adopt: 12 Key Criteria

Marketing trends can emerge quickly, and head into obscurity just as fast. What pieces of advice should companies incorporate when deciding whether or not to adopt a marketing trend?

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Why Gen Z Is Cynical About Your Restaurant Marketing Shenanigans

Remember that Gen Z is a different type of consumer. Just because they are digital natives does not mean they engage in the same ways with businesses and brands as millennials do.

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Forbes: 13 Effective Ways To Interpret Marketing Data And Get Actionable Answers

Turning marketing data into actionable results can be tricky, but a group of experts have advice on how to most effectively turn numbers into answers.

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Forbes: 10 Persistent Myths About Brand Names That Need To Be Busted

Branding is a massive part of any company's marketing strategy, and can make or break many organizations and brands. However, there are many myths about brand name choice that need to debunked.

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