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2020 Election: Why Campaign Managers Need To Think Like PR Pros To Win

Running a campaign during a global pandemic presents an entirely new challenge. With the old playbook rendered obsolete, campaigns need to think like PR pros to create new opportunities and, ultimately, a winning strategy.

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12 Beginner Tips For Livestreaming

Like most digital marketing channels, livestreaming video's success comes down to how well a company understands and takes advantage of this platform. How can you and your company get ahead?

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Digital Marketing Is Critical For Small Businesses

Digital marketing is a critical for small businesses. Advertising, content marketing, Google advertising, SEO, and SEM are among the tactics for small businesses.

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Worldcom Confidence Index: Where Do Global Business Leaders Stand On COVID-19 Recovery?

While the COVID-19 pandemic continues to impact the global economy, July saw general improvements and signs of a slow return to normalcy. What were global business leaders' takeaways?

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Communicating On The Campaign Trail: Working In Politics At All Levels

With the November 3rd election just a few months away, political communications professionals shared their advice for breaking in and finding success in their demanding and competitive field.

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11 Effective Strategies For Finding The Best Venue For Your Content

Content targeted to the wrong audience or platform often goes to waste. How can marketers determine the best placements for their content in order to maximize their return on investment?

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How U.S. Companies Should Adapt To The ‘New Normal’ In Communications

A panel of communications agency leaders shared their best practices for adapting to a dramatically shifting social and economic climate in the United States.

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12 Critical Tips To Ensure Authenticity In Marketing

If a brand wants to truly connect with its customers, it needs to find ways to resonate authentically. Agency president Stefan Pollack and a panel of experts share what has worked for them.

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Efficiently Editing Multiple Stories For Video Using The Pancake Method

When you have over 100 hours of footage, you need a strategy before the editing process begins. Dive deep into our methods for creating the original docuseries, Branchville.

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The Realities of Working in Social Media and Content Creation

A panel of industry experts shared their experiences and opinions on what goes on behind the scenes and what it really means to work in social media and content creation.

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