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Using NFTs For PR And Marketing Campaigns

Web3 and NFTs are here, but how do brands leverage them for PR and marketing campaigns? Discover recommendations and examples in this article before dropping your own NFTs.

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3 Tips For Creating Social Media Content That People Care About

Simply pressing ‘publish’ is no guarantee for success. Here are three easy, ready-to-use tips to remember when creating social media content.

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16 Precautions For Companies Using Social Media To Handle A PR Crisis

What should companies do, or avoid on social media during a PR crisis? Agency president Stefan Pollack shares his recommendations with industry veterans in a recent Forbes article.

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PR And The Metaverse: How Virtual Reality Will Shape The Communications Industries

New frontiers for creativity will be explored, and comfort zones will be challenged. What basics should PR and marketers know about this next wave of technological innovation?

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Boosting Your Lead Gen Campaigns With Landing Pages‍ And Conversion Tracking

Dive into an in-depth tutorial on how to create conversion-driving landing pages that not only attract leads, but allow you to retain and carry leads through your digital marketing funnel.

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13 Great Tips For Using Visual Content In Marketing

Visual elements can boost your marketing campaigns, but it can be challenging to find the balance of images and text. Check out proven advice from industry pros.

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Identifying 'Buy Now, Pay Later' Consumer Trends And Behaviors For Meaningful Life Purchases

Payment flexibility and the 'Buy Now, Pay Later' trend is on the rise. The agency teamed with client Openpay to survey consumers and maximize the data's reach through public relations tactics.

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How Leaders Can Crack The Storytelling Code For A Gen Z Audience

As Gen Z becomes increasingly influential in today’s marketplace, how should communicators develop content that will resonate with them? Agency president Stefan Pollack provides advice on understanding the Gen Z audience and how to craft content accordingly.

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14 Key Elements To Inspire Social Media Users To Share Your Content

Social media is all about sharing, but how to encourage your followers to click on the share button? Take a deep dive into social content strategies with industry veterans, and unleash the power of social sharing for your own brand.

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Panel Recap: Celebrating The AAPI Community In Public Relations

What issues face AAPI professionals in communications? How can these issues be overcome? Explore key takeaways from a May 2022 panel.

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