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What’s Next For Influencer Marketing?

Why are audiences seeming to shy away from influencer marketing, and how can brands respond?

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Three Ancillary Benefits To Selecting A Nonprofit Partner

In addition to recognizing the importance of giving back, there are other benefits to partnering that don’t immediately come to mind.

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How GenZ Is Using TikTok For Searches Rather Than Google

Is Google losing the search engine game? Check out how younger users are disrupting the big tech competition with their unique habits and needs.

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According To The Latest Worldcom Confidence Index, CMOs Concentrate On Brand Reputation, Employee Relations and Customer Service, To Power Through Economic Concerns

What are global CMOs' top concerns? Sharing our key takeaways from the latest, AI-powered Worldcom Confidence Index.

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Your Pitch Sucks: How to Get Noticed by Reputable Journalists

When it comes to the art of media pitching, a good story is rarely enough. Here's the real tips you need to know to get noticed by reputable journalists.

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4 Important Brand Guidelines For Crisis Communications

When it comes to crises, what should brands say and not say? Agency president Stefan Pollack shares his advice for communicators.

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15 Precautions For Brands Implementing Social Monitoring Programs

What are the most effective ways to configure your social listening strategies and toolkit? Agency president Stefan Pollack and industry veterans share their advice.

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The Mistakes Marketers Make When Targeting Gen Z And How To Avoid Them

What are the most common pitfalls in Gen Z marketing? Agency president Stefan Pollack shares his views and recommendations, as well as successful examples from big brand campaigns.

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Building Trust And Relationships, Amid Uncertainties In Cryptocurrency Markets

How can PR help crypto companies maintain trust when the market is filled with uncertainty and fear? Discover insights and recommendations from our team.

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The Importance of Media Training

Being educated or passionate about a subject is simply not enough. We unravel the real reasons media training makes a difference, and how high-level executives can steer clear of any interview snafus.

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