As a digital marketing expert with advanced knowledge in digital strategy consulting, Samantha’s area of expertise is in guiding companies to new revenue growth through deep knowledge in emerging digital marketing practices and technologies. Samantha brings to The Pollack Group (TPG) 10 years of experience in working alongside industry leaders in Los Angeles and New York to create and launch brand and re-branding initiatives.
Her background plays a vital role in her position at the agency, where she is responsible for launches of digital advertising campaigns for clients including Netafim USA, XtremeAg, Diamond Resorts and Fiesta Parade Floats. She also plays a critical role in ideating and creating content to support the agency’s own digital marketing and new business efforts
Prior to joining TPG, Samantha was the Marketing Director for Kombucha Dog and Coach Labs Inc. In those roles, she helped the companies grow revenue, investments, and sales data through immersive digital solutions.
She also has an extensive background in content development and creation for the entertainment industry, including running the famed Mischievous Studios, a content production house that was among the first wave of influencer marketing studios. Her accomplishments also include writing and producing an influencer-based web series, working on the release of acclaimed documentaryAwake, A Dream From Standing Rock, and building up Inc. magazine’s digital interface and presence.
Samantha holds a Masters of Communication Management degree from the University of Southern California, as well as a Bachelors degree in Fine Arts from the School of Visual Arts in NewYork. She also holds certifications from Google, Facebook and Hubspot. She resides in West Hollywood with her two dogs, Jack Reynolds and Cooper.