In her current role, Gianina, a self-described media-crazed millennial, provides strategy and counsel about social media marketing, influencer relations, affiliate marketing to clients in various industries. She is responsible for cultivating relationships with influencers across various channels and supporting organic social media campaign strategies for consumer and direct-to-consumer brands.
Before joining the agency, Gianina served as a coordinator at the Studio71 Podcast Network, supporting talent management, social media, and advertising. Before that, she was a publicist at fast-fashion retail giant Tobi.com.
With over a decade-long career in competitive figure skating, Gianina recently fell in love with roller skating and integrated her knowledge of social media marketing to organically grow a curated Instagram account dedicated to tracking her skating progress. As long as it’s sunny, you’ll catch her skating her way through the beach cities of Southern California.
Gianina holds a degree in Public Relations from the USC Annenberg School for Communication and Journalism and lives in Southern California.