The Pollack PR Marketing Group President Stefan Pollack was featured in the Forbes Agency Council’s article titled, ‘13 Content Marketing Strategies To Differentiate Your Brand’. Check below for his insight in the article, which can be fully viewed on Forbes.
9. Know Your Voice
It is difficult to create content that differentiates you if you don't understand your brand voice and positioning. This requires taking a long and honest look at yourself and understanding what your value is in the marketplace. Take the time to understand your brand DNA, voice, and tone. That will inform the type of content you should create. - Stefan Pollack, The Pollack PR Marketing Group
The Pollack PR Marketing Group President Stefan Pollack was featured in the Forbes Agency Council’s article titled, ‘10 SEO Trends That Will Influence Digital Marketing’. Check below for his insight in the article, which can be fully viewed on Forbes.
6. Social Media Searches
People are increasingly using social media platforms as search engines, and while search engines are still king, they are increasingly transitioning into a secondary platform. As this trend increases, content will need to be optimized for social media platforms just as much as it is for search engine platforms, with the added benefit of using organic and paid targeting. - Stefan Pollack, The Pollack PR Marketing Group
The Pollack PR Marketing Group President Stefan Pollack was featured in the Forbes Agency Council’s article titled, ‘To Build An Executive Personal Brand, Follow These 13 Tips’. Check below for his insight in the article, which can be fully viewed on Forbes.
3. Express Your Point of View
I am often surprised by how many business executives stop short of actually having a point of view. Most have no problem offering solutions and products to fix things, but they don't actually express their POV. For executives to be influential in the digital age, make sure your digital POV comes across and that you have something worth listening to that others can get behind. - Stefan Pollack, The Pollack PR Marketing Group
The Pollack PR Marketing Group President Stefan Pollack was featured in the Forbes Agency Council’s article titled, ‘Want More Conversions? 15 Smart Ways To Land The Sale’ Check below for his insight in the article, which can be fully viewed on Forbes.
8. Ask For The Sale
One misstep we sometimes see with bottom-of-the-funnel marketing is that brands will create engagement but then not ask for the sale. Engagement will result in conversions if the brand offers an incentive to convert, such as a promotion, limited time offer or discount. - Stefan Pollack, The Pollack PR Marketing Group
The Pollack PR Marketing Group President Stefan Pollack was featured in the Forbes Agency Council’s article titled, ‘14 Strategies To Cut Through The Noise And Boost Brand Loyalty’. Check below for his insight in the article, which can be fully viewed on Forbes.
13. Be Authentic Above All Else
Every brand is a lifestyle brand and people are naturally attracted to brands that represent their personal lifestyle. Companies that understand their audience and can authentically represent their audience's values will create an organic loyalty. Companies that identify their audience but falsely represent those values may run into trouble. - Stefan Pollack, The Pollack PR Marketing Group
The Pollack PR Marketing Group President Stefan Pollack was featured in the Forbes Agency Council’s article titled, ‘10 Brainstorming Strategies That Work’. Check below for his insight in the article, which can be fully viewed on Forbes.
#6 Apply Structure
Brainstorms without structure can turn into interesting discussions but can also leave participants without any clear direction at the end. Schedule a meeting with measurable outcomes. Identify the topics that need to be discussed, what is needed for the discussion, and then apply a time limit. Structured brainstorms breed more creativity and avoid the pitfalls of sidebars and diversions. - Stefan Pollack, The Pollack PR Marketing Group
The Pollack PR Marketing Group President Stefan Pollack was featured in the Forbes Agency Council’s article titled, ‘10 Agency Pros Share Their Biggest Time-Waster (And How They've Addressed It)’. Check below for his insight in the article, which can be fully viewed on Forbes.
#8 Requests For Proposals
Business development is very important, but as an agency, we are often straddled with the laborious and costly RFP process. It can take a tremendous amount of non-billable time and is often difficult to interpret. We have become more discerning and have developed a criteria checklist, choosing opportunities that best fit in our wheelhouse and that will not result in a costly guessing game. - Stefan Pollack, The Pollack PR Marketing Group
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