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SodaStream’s ‘A Time for Change’ With Rod Stewart

SodaStream partnered with Sir Rod Stewart for a new environmental campaign calling upon consumers to go reusable. The video, which features a singing sea turtle (Stewart) asking people to take responsibility while standing on a hill of plastic waste, highlights how the green hills and blue oceans have become littered by pollution. PPMG secured more than 1 billion impressions for the campaign.

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