The agency helped Avis Budget Group launch an exciting and forward-thinking coalition designed to enhance the cleanliness and disinfection of its rental facilities and vehicles. Along with ABG, the coalition includes RB, which is the maker of Lysol, and a team of medical professionals from leading institutions to create The ABG Medical Advisory Council. The coalition was also joined by Hip Hop Public Health, a national nonprofit organization dedicated to fostering behavior change. ABG in partnership with the coalition announced the Avis Safety Pledge and the Budget Worry-Free Promise raising the bar for cleanliness, disinfection and safety in the rental car industry in light of COVID-19.
The Pollack Group team helped execute and drive awareness of this first-of-its-kind partnership. In addition to crafting and coordinating the announcement strategy, the TPG team provided counsel on social media content, and TPG's LAB186 edited together a b-roll package to offer media outlets reporting on the safety partnership. The Pollack Group’s press outreach included strategic media placements securing more than 137 million earned media impressions for the Avis Budget COVID-19 Safety Coalition, including interviews with CNBC’s Power Lunch, Bloomberg, Yahoo Finance, the LA Times and AdWeek, with syndication across MSN, Business Travel News, and major US market newspapers highlighting ABG as deploying innovative solutions in response to the global pandemic.