Interesting Reads. Industry news that you may have missed.
Public relations tactics old and new are the foundation of best practices in the industry. See the rundown of how marketers see traditional PR practices evolve into newer approaches.
The platform ‘tbh’ quickly rose in popularity as it struck an immediate chord with Gen Z. This anonymous polling app aims to help Gen Z-ers spread positivity and improve their mental and emotional health.
Marketers prioritize customer’s experience above anything else – some brands see this experience in mobile as another channel, while others push for a mobile-first element. But are these paths the right way to reach your audience? You might reconsider.
The Upside Down just became more real with the help of Snapchat. In this new AR experience, users are taken to an alternate dimension of the Byers family living room promoting the release of ‘Stranger Things 2.’
Make your Instagram posts shine with the 99¢ app that adds literal sparkles to your pictures and videos. From Ariel Winter to Kendall Jenner, this app is a must-have tool for celebrities.
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