Interesting Reads - Offline Word of Mouth Best for Teen Marketing

Interesting Reads. Industry news that you may have missed.

‍

Is Snapchat Doomed? - The Atlantic

During Snap’s latest earnings report, the company once compared to Facebook offered some very “Twitterish” news of user growth decline and significant quarterly loss.

‍

The Fate of Online Trust in the Next Decade - Pew Research Center

Online trust has not been having a good run in recent years.  A new study says some expect the very nature of trust will change in the coming future.

Why Generation X Might Be Our Last, Best Hope - Vanity Fair

The in-between generation may live with a sense of dread, but one of their own argues that this mind set is best in order to preserve American tradtions in these new, darker days.

‍

Report: Fake News May Be Good News For Traditional Media - The Holmes Report

A new study claims that "fake news"  has created a big opportunity for media to re-establish brand values and trust with media consumers.

‍

Ads Are Shifting From Aspirational to Honest in Their Portrayal of Parenting - Adweek

Milliennial parents are savvier and are known to have higher expectations, so marketers are shifting from aspirational messages with ideal families to more real moments.

‍

How Guinness World Records helps brands transform risk into reward - The Drum

To stay top of mind, the spectacle of a record-breaking first can be a slam dunk for a brand. The Guinness World Record company is mediating a majority of these efforts.

‍

Offline Word of Mouth Best for Teen Marketing - MediaPost

Though many marketers believe the best place to reach teens is online, a recent study proves that brands having offline conversations are performing better.

‍