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Noemi Pollack’s Desk (June)

Greetings: This month, influencers - as to who they are and how best to engage them - are much talked about in the media. Their reach cuts across a wide swath of media platforms and is particularly useful when trying to reach a targeted audience niche.  And we hear from a USC survey that marketers plan to increase their spending on public relations.  That's good, of course.  Also, digital disruption was in the news again, but this time with regards to its impact on cost efficiencies, recognizing how difficult it is to measure. Finally, the need for careful consideration as to content marketing strategies, is ever more stringent. Maybe you missed some of it, but here it is...

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