red all about it

Noemi Pollack’s Desk (August)

Greetings: We are entering the "dog days" of summer, but marketing news does not seem to slow down. Stories are flying out about how brands are still struggling with their use of location data.  We heard this month the similarities and differences between Snapchat and Instagram.  I also noted that most people who get their news online could hardly remember where they heard it from - as in, what publication it was where they got their news ... (not really fair to publications, it seems). I also read that millennials' favorite brands are not always what we think they are and finally - cats and dogs as brand stars. Really? In case you missed these, read on...

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