MoviePass/HMNY Acquires Moviefone

HMNY/MoviePass acquired Moviefone, the iconic entertainment brand, from Oath Inc., a Verizon Company in a strategic move to grow additional subscribers and expand its advertising platform. We helped the HMNY team highlight the benefits of this second acquisition in the consumer entertainment industry, which represented another pillar in building out MoviePass’s content marketing strategy and advertising revenue platform. The agency secured more than 1.6 billion impressions for the acquisition news and arranged broadcast interviews for CEOs Ted Farnsworth and Mitch Lowe.