Interesting Reads. Industry news that you may have missed.
Last year, Reebok and BAIT announced plans to release a pair of sneakers inspired by Disney’s Pixar "Toy Story." Now, the mismatched Buzz and Woody Instapump collaboration will be available exclusively at the Japanese sneaker store. BAIT is also holding an online raffle in which the winners can purchase the shoes for $200.
In response to the Black Lives Matter movement, Ben & Jerry’s have taken a stance in its four-point plan to “dismantle white supremacy in all its forms.” The ice cream company has had a history of political activism under its founders Ben Cohen and Jerry Greenfield -- even using its ice cream to lobby for change with its Justice ReMix'd flavor. This year, Ben & Jerry’s encouraged franchisees to designate and pay a staffer to shepherd in-store activism, which is currently in 90 of Ben & Jerry’s 250 U.S. parlors.
On July 6, the Louvre will open up its doors since shutting down due to the global pandemic. During its shut down between March and May, the world’s largest art museum had 10.5 million virtual visitors over 71 days – compared to 14.1 million in-person visits for the entire year of 2019. The big draw was an application called En tête-à-tête avec La Joconde (head to head with the Mona Lisa) that offered a history and VR experience of the iconic painting.
When crises arise, it’s often seen that it can accelerate trends in design and society. It comes to no surprise that COVID-19 will affect branding and logos that have transpired as a result of the pandemic. This year’s trends are expected to be clusters of design innovation driven by tools and technology. Trends from the 70s, including wordmarks with large fonts and ultra-minimalist vector images, should also be expected.