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Interesting Reads - Why Wix opted out of Super Bowl advertising despite a bigger marketing budget

Interesting Reads. Industry news that you may have missed.

Why Wix opted out of Super Bowl advertising despite a bigger marketing budget – Marketing Drive

After three years of running Super Bowl ads, the website service, Wix, is not creating a commercial during this year’s game. Instead, the company will focus on digital marketing, new audience segments, and key partnerships with fashion model Karlie Kloss and Internet comedians Rhett & Link.

Inside Amazon Go, a Store of the Future – The New York Times

Amazon’s new convenience store located in downtown Seattle has created a shopping experience like no other – including no checkout lines. The 1,800-square foot mini-market features shelves of items found in many other convenience stores, but unlike other stores, there are no cashiers or registers.


Brands are bringing influencer marketing in-house - Digiday

Influencer marketing is not going away anytime soon. As marketers spend more ad dollars on them, many brands have started creating internal influencer marketing teams to take control over the relationships with social media icons and campaign performance.


Google Figures Out How to Make People Care About Art: Selfies - Bloomberg

Posting selfies with famous works of art have become very popular as of last week. Google’s app, Google Arts & Culture, feature facial recognition to match a person’s likeness to a renowned painting in museums around the world. The app is a few years old. However, the “search with your selfie” feature was introduced last month and has gone viral.


Snapchat is going to let you share Stories on Twitter and Facebook, in hopes of sparking new growth - CNBC

Snapchat’s new feature will now allow users share their Stories to their linked social media accounts like Facebook and Twitter, or through text or email. Those who receive a Story, but don’t have a Snapchat account, will receive a link to a webpage to view the message.


Uber CEO expects self-driving cars to start picking up passengers in 18 months. Flying cars? 5-7 years – GeekWire

Over the next 18 months, Uber hopes to send out self-driving vehicles to users who request them through the app. The ride-sharing company also plans to launch Uber Elevate, a flying car initiative, which would allow aircrafts to vertically take off and land in populated areas

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