Interesting Reads. Industry news that you may have missed.
After three years of running Super Bowl ads, the website service, Wix, is not creating a commercial during this year’s game. Instead, the company will focus on digital marketing, new audience segments, and key partnerships with fashion model Karlie Kloss and Internet comedians Rhett & Link.
Amazon’s new convenience store located in downtown Seattle has created a shopping experience like no other – including no checkout lines. The 1,800-square foot mini-market features shelves of items found in many other convenience stores, but unlike other stores, there are no cashiers or registers.
Influencer marketing is not going away anytime soon. As marketers spend more ad dollars on them, many brands have started creating internal influencer marketing teams to take control over the relationships with social media icons and campaign performance.
Posting selfies with famous works of art have become very popular as of last week. Google’s app, Google Arts & Culture, feature facial recognition to match a person’s likeness to a renowned painting in museums around the world. The app is a few years old. However, the “search with your selfie” feature was introduced last month and has gone viral.
Snapchat’s new feature will now allow users share their Stories to their linked social media accounts like Facebook and Twitter, or through text or email. Those who receive a Story, but don’t have a Snapchat account, will receive a link to a webpage to view the message.
Over the next 18 months, Uber hopes to send out self-driving vehicles to users who request them through the app. The ride-sharing company also plans to launch Uber Elevate, a flying car initiative, which would allow aircrafts to vertically take off and land in populated areas
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