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Interesting Reads: How Deepfakes Are Changing The Future Of Fashion Advertising

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Interesting Reads. Industry news you that you may have missed.

Burger King Overhauls its Design With a Retro-Meets-Modern Take on its 1969 Logo - Ad Age

Burger King has decided to release a new look for its brand. The fast-food giant settled on a retro-inspired look based on its design from 1969. The new look's color scheme and font are designed to give its loyal customers a spark of nostalgia when purchasing their meals.

Pepsi Turns the Super Bowl Halftime Show Into a National Campaign - Ad Week

Pepsi has sponsored the Super Bowl Halftime Show for a few years now, and this year, the brand is going all out with its marketing approach. Pepsi plans to use the Halftime Show to launch new commercials including, a 60-second ad called “Get Ready,” displaying people singing and dancing to The Weeknd’s hit song Blinding Lights. In addition, Pepsi will place a Halftime Show logo on its packaging along with limited-edition bottles and cans, which are available at retailers now.

The Weeknd Pepsi Super Bowl Halftime Show
Source: Pepsi

How deepfakes could change fashion advertising - Vogue Business

With COVID in full swing, technology has been implemented throughout major industries like never before — the fashion industry being one of them. Now, fashion brands are using deepfakes, video or audio altered by AI, for highly targeted messaging on social media and other platforms. They are super-imposing models' faces from photoshoots across the globe on to clothing, while also allowing consumers to visualize what they might look like in the clothing.

Source: Malaria No More UK

Why 35-year-old biscuits brand Julie’s rebranded in the middle of a global pandemic - The Drum

After 35 years of the same look and feel, biscuit brand Julie's has decided to undergo a complete organizational rebrand. The goal aims to improve the brand's longevity by getting more aligned with what consumers want and need. Not only was the look dated, but the pandemic revealed the brand was not as prepared for the technological age as it needed to be. The rebrand comes with a new logo and packaging and an organizational philosophy restructuring.

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