Interesting Reads. Industry news you may have missed.
Ad tech software company MNTN has hired Ryan Reynolds as a chief creative officer in the launch of a new platform for brand marketers that focuses on improving brand creativity.
After a low-key 2020 holiday season, brands are kicking it in high gear for 2021 by bringing back campaigns centered on gifting and gathering with an emphasis on inclusion. Marketers are being mindful of engaging consumers while avoiding problematic potholes by authentically inserting diversity in their brand values.
LinkedIn has begun a social campaign in partnership with a community of creators to offer advice on entering the workforce through TikTok’s audience. The six-month campaign aims to share advice and drive conversations around inclusion and mental health in the workplace.
Simply put, holiday marketing allows you to let decision-makers in various industries and sectors know that you are there and offer options. Companies plan for the future by the end of the year, so the best time to start is when the next one starts. You can view it as a long-term investment for b2b online lead generation.