Interesting Reads. Industry news that you may have missed.
In the digital age, when a corporate crisis unravels, it’s almost certain social media will add fuel to the fire. But what happens when a communications firm turns the table on the media? Outlets easily fall into the fictitious trap.
Linking the public’s general irritability with the price of Snickers makes for a sweet combination. Creating a custom-built “Hungerithm” targeting consumer at particular hangry moments led to the drop-in price of Snickers.
Netflix finally revealed what ‘Netflix is a Joke” billboards are all about. The elaborate advertising scheme features top stand-up comedians with the streaming services’ buzziest shows to promote old and new stand-up specials.
Social media marketing’s evolution continues to have a gray cloud looming over the medium. Companies can reap creative ideas directly from customers, but as media spending increases, many still question the effectiveness of the platform.
Millennials? That’s old news. It’s all about Generation Z: the most diverse and inclusive generation yet. Check out this article for a deeper look into Gen Z and what we can expect from this age group.