Interesting Reads. Industry news that you may have missed.
When the CEO of Proctor & Gamble, Marc Prichard, threatens to yank digital advertising budgets advocating for brand safety and transparency…eyebrows will raise. See why this bold statement leaves many agencies on high alert.
Generation Z is bringing new habits, tastes, and preferences into society. To gain long-term success with this generation, brands need to adapt and capture an authentic relationship through these valuable tips.
Reviewing content performance and social shares are especially difficult with the use of dark social channels. This experiment provides a deeper look to break through dark content and track performance engagement.
Throughout New York and Los Angeles, plain white billboards declare “Netflix is a joke.” This new marketing campaign from Netflix is still unclear, leaving curiosity amongst social media users of what to expect from the streaming service.
A year later from Facebook’s announcement to bring immersive ads to Instagram, we are now beginning to see its integration. Canvas ads will soon be rolling out on this creative app that will be featured within user’s Stories feed.