Interesting Reads. Industry news that you may have missed.
After a nearly two-decade run, The annual Victoria’s Secret fashion show will no longer air on network television. The decision came due to the brand’s strategy to revamp its image and take a fresh perspective on every aspect of the business. Victoria’s Secret has come under fire for objectifying women and sending a poor message of body images to females. The brand has acknowledged it must evolve and change to grow and plans to develop a new kind of event on a different platform.
Publishers are turning to digital to capture a greater audience. Architectural Digest is a magazine that doesn’t seem like it was fit for YouTube, but in the past year, the Condé Nast-owned publisher quadrupled its audience on YouTube. The design magazine focuses on luxury homes now has 1.4 million subscribers, and the first episode of Architectural Digest’s “Open Door” starred Robert Downey Jr., which generated 12 million views.
Amazon is competing for delivery drivers in the tightest U.S. labor marketing in 50 years. The e-commerce giant said it would cover up to $10,000 in startup costs and give employees three months’ worth of salary if they start their own local package-delivery business. Amazon has expanded its own logistics and delivery operations; however, it still relies heavily on the U.S. Postal Service and other operations to carry most of its orders.
There’s no question that generations use social media in different ways for different purposes. But to lump an entire generation together also shows some differences according to new data from Resonate. The consumer intelligence company found that Gen Xers between the ages of 38 to 45 use Twitter 11 percent more than the average consumer, while 46- to 53-year-old Xers are in the middle for average Twitter usage.