Coca-Cola’s newest partnership is with Netflix to promote the third season of “Stranger Things.” The beverage company is re-releasing a New Coke, since Coca-Cola launched its new formula in 1985, the same year that season three of “Stranger Things” is set. When New Coke originally launched, consumers revolted. This time, Coke aims the nostalgia of it all will boost sales for New Coke.
Spotify is working its way into hardware with a voice-controlled music and podcast player for your car. After years of speculation, the music streaming company is inviting a small number of Spotify Premium subscribers in the United States to check it out. Spotify claims it doesn’t have current plans to sell the “Car Thing,” but has a goal for the device to help the company learn more about “how people listen to music and podcasts.”
Consumers want more real-life experiences, so brands are looking for ways to create lasting impressions beyond the typical marketing tactics. At SXSW, HBO and Giant Spoon created an elaborate set to promote the final season of "Game of Thrones," which included dozens of actors trained in the storylines. Even a whiskey brand Bulleit went to the lengths to build a 3D-printed bar for Tribeca Film Festival—along with a 3D-printing robotic bartender.
A new survey of streetwear enthusiasts suggests that the influence of influencers is wildly overstated. Only a third of the 40,960 people surveyed said social media influencers were the most credible figures in streetwear and were more likely to be impressed by musicians and “industry insiders.” Surprisingly in a second survey of people who work in the streetwear industry, said they spend between a quarter and three-quarters of their marketing budget on “influencers.”