Interesting Reads. Industry news that you may have missed.
More and more brands are utilizing influencer partnerships; however, the featured reviews are becoming less trustworthy. For beauty brands, about 57 percent of beauty buyers check online reviews when purchasing an item – making accurate reviews crucial. Fakespot, a data analytics company, has taken steps using artificial intelligence to provide an instant analysis on the reliability of a product’s review.
Recently, YouTube TV announced that it will become the first presenting sponsor of the 2018 NBA Finals. This has resulted due to a multi-year partnership that aims to raise consumer awareness of YouTube’s streaming TV service. The deal also secured YouTube TV as a presenting sponsor of the Women’s National Basketball Association (WNBA), and the NBA G League (the NBA’s minor league).
Apple is breaking into the entertainment space by creating original content for its users. The company’s strong name and ability to write large checks has quickly secured a top draw for show creators and celebrities. Apple plans to roll out its new programming between March 2019 and the summer of that year.
AT&T is moving on from Millennials and putting more effort into Gen Z the “next buying power generation.” The company’s new campaign “Later Haters” encourages teenagers to use positive messages as a way to stand up against cyberbullying. Thus far, the campaign has garnered more than 175 million impressions and almost 8,000 more social followers.