It’s all about Gen Z right now. To prove it, Business Insider did a full report with 1,800 Gen Zers on their identity, beliefs, spending, and technology use. They found that Gen Z is revolutionizing how America thinks about gender and race, as they are the most racially diverse generation in U.S. history. Spending habits among this generation show that they hunt for deals instead of shopping by a label – interestingly so during a time dominated by Amazon.
Thanks to $1 billion in ad spend and targeting audiences on other social media apps, TikTok has become the app people didn’t know they needed. The video-sharing app is the first ever Chinese consumer-tech company to break out big in America. Algorithms have proved to be pivotal to TikTok’s success offering users with fun, lighthearted videos in an increasingly personalized stream for users become hooked.
Chester Cheetah and Colonel Sanders are the newest dynamic duo. KFC partnered with Cheetos to bring a cross-promotional brand icon called Colonel Chester for the launch of the limited-time Cheetos Sandwich. The new menu item is a fried chicken fillet on a bed of Cheetos, topped with mayo and “Cheetos sauce” on a toasted bun. You can catch Colonel Chester in KFC’s TV ads and the company’s social media channels.
Artificial intelligence is estimated to add $13 trillion to the global economy over the next decade. It’s evident that technologies that enable AI is advancing quickly – optimal for companies to capitalize on it. With all the promises of AI, it seems many organizations are falling short. From a recent survey, HBR found that only 8 percent of firms engage in core practices that support widespread adoption.