This past weekend, The U.S. Women’s Soccer team won its fourth World Cup title. Nike led the conversation around the success of the World Cup win with a social media ad. The one minute black and white video compiled images of the women’s team and is voiced over with the ‘I Believe That We Will Win’ chant and a speech celebrating the victory. The video finishes with Nike’s tag line, “This team wins. Everyone wins.”
Gen Z is moving away from Facebook. A recent survey of 1,884 people between the ages of 13 and 21 were asked one question about social media platforms they previously used, but don’t use anymore. Of those surveyed, 30 percent answered Facebook. Facebook was closely followed by the messaging app Kik and the free online call/video service Skype.
Amazon is on another mission, this time its outer space. The company asked for the U.S.’s permission to launch 3,236 communication satellites to deliver broadband to tens of millions of consumers and business that now lack adequate access to the internet. Amazon’s satellites are joining a new space race to offer internet service from low orbits and challenge the fleet organized by Elon Musk’s SpaceX.
Sun Bum, a sunscreen brand, wants to change the use of sunscreens from a seasonal item to a lifestyle. Since January, Sun Bum created a “yearlong culture campaign” to raise awareness that sunscreens are not limited to the outdoors and summer beach activities. The every other month campaigns started off in January with a video for its lip-care product Cocobalm, in March it sold figurines in California surf shops, and in May there was a banana suit giveaway through its e-commerce site TrustTheBum.com.