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Interesting Reads - The Week Of January 10

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Interesting Reads. Industry news that you may have missed.

Why Shuttershock parodied the Fyre Festival promo video to showcase the benefits of stock footage – The Drum

Shutterstock created a ‘Fyrestock’ campaign, which won the ‘Digital’ category for The Drum PR Awards 2019. The video that was produced emulated the promotional video used by Fyre Festival and was made entirely from stock footage in 24 hours. Shutterstock reveals the challenges faced and the strategies used to deliver a successful project.

Segway is back with a people mover straight out of ‘Wall-E’ - Fast Company

Segway is launching a new product to take on urban mobility. The mode of transportation is called S-Pod, a self-balancing “first-class” chair that cruises on two wheels at speeds of up to 24mph. The design looks like it came straight out of the movie Wall-E, and in fact, Segway claims it was inspired by the hamster ball gyrospheres in the recent Jurassic Park reboot.

Source: Segway

Toyota Is Building the 'City of the Future' in Japan. Here's What You'll Find There – Inc.

Toyota revealed plans to build the “city of the future” at the base of Mt. Fuji in Japan. This city, which Toyota is calling it ‘Woven Coty,” will have everything the motor corporation thinks the future will hold including smart homes, smart cars, and more. The city will have 2,000 residents including retired individuals, people who work in law enforcement, and the fire department to serve the city.

Source: Getty Images

Delta will add a ‘binge button’ to its inflight entertainment screens - The Verge

A new inflight entertainment experience is coming to a Delta Air Line flight near you. The major airline recently announced at CES 2020 that they are bringing a new set of features and technologies, including a “binge button” and the ability to watch Delta-sourced content from the moment you check into your flight. Delta also announced a partnership with the ReFrame project to supply the airline with gender-balanced TV shows and movies.

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