Interesting Reads. Industry news that you may have missed.
Move over influencers, animal Instagram accounts are taking over. Accounts for animals are now outperforming verified people on the social media app. For over 10 years, pet influencers have been growing, and now these popular accounts create the perfect recipe for click bait and memes to tie in with a branding strategy. The most popular pet Instagram accounts can get over $2,000 per post.
Google continues to push the smart home. The company released the first of several home assistant devices with screens called the Smart Display. It’s similar to Google’s Home and Home Mini, but the Smart Display lets people control it with their voice and focuses on playing music. The device retails for $200.
DirecTV is bringing a new series of ads to football fanatics this season. For the past 25 seasons, DirecTV and the NFL have partnered to give NFL fans more of what they truly enjoy. The series focuses on sharing time-saving life hacks, so fans don’t miss a minute of pro football action and make room for all the games on NFL Sunday Ticket.
America’s favorite fast food company is celebrating its popular Big Mac in a unique way. This week, the Big Mac turns 50 and McDonald’s will offer a MacCoin in honor of the burger. By purchasing a Big Mac, customers will receive a MacCoin offered in 5 collectible designs – one for each decade the Big Mac has been around. The day after the anniversary, customers can return the coin for a free Big Mac.