Streaming service Netflix is testing a new feature called “Collections” on iOS devices. The tool is a way to help users find TV shows and movies they’ll want to watch based on their Netflix viewing history. The titles will be curated by experts on the company’s creative teams, and are organized into these collections based on similar factors — like genre, tone, story line and character traits.
For the last five years, Toyota has been recognized as the “Worldwide Mobility Partner” of the Olympic and Paralympic Games. For the 2020 Tokyo Olympics, the company has even bigger plans. Toyota is providing about 3,700 vehicles for the event, many of which have never been released in public before – and 90 percent of them are electric. The array of vehicles vary in scale and purpose including personal scooters, small buses, and robots.
Estée Lauder has honed in on influencer marketing and it’s paying off. The beauty brand saw its fourth-quarter sales jump nearly 9 percent to $3.59 billion as a result of social media partnerships. This strategy is highly productive for Estée Lauder, as the company revealed that 75 percent of its marketing budget is now dedicated to influencers. It’s predicted that the brand will grow 7 to 8 percent in 2020, especially with a higher demand in Asia.
Facebook is back again with another standalone messaging app. They are testing “Threads” in collaboration with Instagram designed to promote constant, intimate sharing between users and friends. Users will be able to send text, photos, and/or video messages to friends, in addition to live updates on their location, speed, and battery life. This new app could allow Facebook to take more customers from rival Snapchat, which offers a similar messaging service.