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Interesting Reads: The Rise Of Branded Merchandise, Bud Light’s ‘Summer Stimmy’

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Interesting Reads. Industry news you that you may have missed.

Bud Light Offers ‘Summer Stimmy’ to Help Kickstart Post-Pandemic Life - AdAge

With most stimulus checks likely to be spent or saved by now, Bud Light wants to give a hand to Americans to get the year back on track. For its new campaign, "Bud Light Summer Stimmy," the beverage giant is giving away millions of dollars worth of experiential prizes to consumers. The goal of the campaign aims "to bring back some much-needed fun and be sure everyone across America has the best summer ever." Bud Light will offer consumers 21 and older a chance to enter for various prizes collectively worth up to $10 million.

Source: Bud Light

Beauty brands are selling merch to foster community - Glossy

Wearing a brand's merch, whether well-known or niche, has become increasingly popular among consumers. Even though branded merch came before Covid, the feeling of belonging has significantly increased for customers. Many beauty brands have tapped into creating merch for their company not only to build brand awareness, but foster a sense of community.

Facebook now a ‘credible competitor’ to TV as it releases new in-stream video stats - The Drum

Facebook has claimed that their videos reach people at a rate extremely competitive compared with other traditional broadcast formats like television and streaming services. Recently, Facebook announced that ads on its platform have reached two billion people every month along with other numbers to indicate to advertisers that Facebook is a legitimate viewership competitor. With these numbers, Facebook promotes a "new era" of in-stream video inventory to businesses.



New Balance Teams Up With UK Retailer Sports Direct to Capitalize on Running Boom - AdWeek

Giant sports apparel brand New Balance launched a new social media campaign called "No Half Measures." The campaign "represents all those runners and how the New Balance brand continues to support all runners in their journey, whatever it may be." The "No Half Measures" aims to promote the brand's New Balance 680v6 running shoe and apparel that will run through retailer Sports Direct's social media channels for one year.

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