Interesting Reads. Industry news that you may have missed.
McDonald’s is known for its iconic golden arches, but they are looking a little different these days in some countries. Last week, McDonald’s Brazil revealed a new campaign separating the golden arches. The fast-food chain is doing its part to remind customers and employees to practice social distancing and do their part to help stop the spread of coronavirus.
Influencer.com, an influencer marking platform, is partnering with the World Health Organization (WHO) in creating the Safe Hands Challenge. The platform has tapped into its community of 8,000 content creators to promote the message by sharing videos of themselves washing or sanitizing their hands thoroughly and correctly while doing something that their followers would enjoy.
The sports world has come to a halt across the globe due to the global pandemic. Many leagues and cable networks have lost hundreds and millions of revenue from not airing any games. But fans have found a way – many are watching old games to recreate a sense of normality, and in turn, streaming platforms are having a huge sports moment.
This week, Snapchat launched Snapchat App Stories, which lets users share their content in other apps. Snapchat’s Stories have been copied by other social sharing apps in the past, and with this new feature, the company aims to keep a hold on its Stories by letting creators keep the original version through sharing on other platforms. The first partners to let users post Stories within their app include dating profile in Hily, music videos in Triller, screen sharing in Squad, or through augmented reality network Octi.