Interesting Reads. Industry news that you may have missed.
In a new pursuit to offer itself as a digital shopping destination, eBay launched a personalized shopping homepage called eBay Interests. This platform is intended to tailor recommendations to shoppers based on their personal preferences. Users can opt-in to the feature by answering a series of questions and highlighting specific areas of interest that help eBay curate personalized items.
Gen-X is a generation that's often forgotten about — sandwiched between baby boomers and younger millennials. But in a recent study, this generation has an average of 20 years’ experience and holds 51 percent of leadership roles worldwide. It's clear that Gen-X leaders have come into their own and with valuable lessons to share.
Location-based virtual reality is expanding at a rapid pace. Indoor skydiving center, iFly, began offering VR goggles built into helmets that allow customers to sail over San Diego, Hawaii, Dubai during their experience. Similarly, FOX incorporated location-based VR entertainment with its Alien: Descent, a free-roaming VR experience. Since VR for the home is not growing as fast, it seems that location-based entertainment is the future.
Live video streaming is a tricky tool, but extremely influential in brand marketing. According to a study, 80% of respondents said they prefer watching live video content than reading a blog. With so many options to live stream like Facebook Live, Periscope, YouTube, Instagram, and LinkedIn, how do you know which one is the right fit? These key points will make your live video streaming a success.