Interesting Reads. Industry news that you may have missed.
Snoop Dogg is finally letting people have a taste of his “Gin and Juice,” after the song release nearly 26 years ago. The rapper revealed INDOGGO Gin, his liquor brand in partnership with Keenan Towns, to make the “juicy and laid-back” beverage. The bottles are purple with Snoop’s gold-foil signature and will be available in California this fall, rolling out in the U.S. into 2021.
Once it’s safe to travel, five winners of Coors Light’s promotion will get a trip to their virtual background of choice. The beverage company’s new ad, “What a Beautiful Day,” offers people a chance to win a trip to their destination of preference by uploading a picture of themselves in front of their Zoom setting. Five winners will be able to redeem their trip through June 2022, so travel restrictions can lift post-pandemic.
The pandemic has shifted many areas of our lives and altered priorities. Influencer culture has become slightly disconnected, as people are starting to question their sincerity during these times. Users are tuning into their own values and checking if who they follow aligns with their perspective. Therefore, influencers are needing to re-evaluate their messaging and ensure transparency and authenticity now more than ever with consumers looking to feel more connected and part of a close-knit community.
After taking a break, the clothing company Supreme launched another highly anticipated collection in collaboration with Nike this week. The collection was released on Thursday, September 3, and will release in Japan on September 5, which will only be available for purchase through Supreme’s website and stores. The collection includes a Reversible Anorak, Soccer Jersey, Crewneck, Reversible Pant, and Sweatshort.