Interesting Reads. Industry news you may have missed.
When a recession hits, what are the most important things marketers should be doing with their ad campaigns? The author provides practical suggestions for media planning that help maintain a good ROI during a downturn.
From a critical perspective, the article explains the pitfalls behind financial advice published on social platforms, as well as the psychological mechanism behind influencer content that make these videos so powerful.
Looking to boost your social engagement? This article introduces the features and benefits Instagram Reels offer to businesses, as well as advice on how to fully leverage them for your marketing campaigns.
The article provides a look into AI’s role in digital advertising and marketing, with examples from Kayak, The New York Times, and Unilever.