Interesting Reads. Industry news that you may have missed.
The coronavirus outbreak has shaken the globe, and media relations is no exception. Finding the right tone to promote nonessential products during a time of unemployment, deaths and needing essential medical supplies is a challenge. For marketing and public relations professionals, the time now is to not tie products to the pandemic, which could damage a brand. You must pause, strategize and genuinely help clients through this crisis.
In some countries, people have been working remotely for more than two months, but for others, this new reality has come quickly. As we adjust to this new reality of isolation, people are using technology to check-in on their friends and family, video chat, and share information. The way we use messaging and campaigns has shifted completely, forcing companies to reassess their strategies and deployment of resources to match technology use now and for the future.
During this time of social distancing, ordering takeout has made us reconsider the number of people who have come into contact with our food. A startup called Basil Street offers a way for customers to pick up pizza without having to come into contact with other people — through a robot vending machine. The company aims to disrupt the food industry with a new hands-off automation approach that will launch in the US this April.
Many brands are rewriting its marketing plans and producing new creatives without the luxury of a studio due to the global pandemic. Toyota and Saatchi & Saatchi managed to create something completely new to fill the media space. The campaign ‘We Are Here For You’ is comprised of archived footage combined with a friendly voiceover, ensuring the right phrasing would resonate with audiences in different parts of the country.