Interesting Reads. Industry news you that you may have missed.
Oreo announced its newest flavor, but this time there is a twist. The brand revealed a partnership with superstar Lady Gaga for a unique themed cookie pack inspired by her latest album, Chromatica. The Oreos will be “pink-colored Golden Oreo cookies” with a green filling. The new Oreos will be available in 2021 and will coincide with a contest where fans can enter to win merchandise.
In support of the Stevenage women’s football club, Burger King is marking its sponsorship of the club by changing its name to “Burger Queen.” The fast-foods new Burger Queen logo will appear on the team’s uniform for the 2020-2021 season and will promote this new mark across social channels. In addition, Burger King’s restaurant in Stevenage will have a full transformation as a Burger Queen location.
With retail stores and in-person shopping down during this time, outerwear brand Canada Goose has thought of a way around that. Canada Goose has recently shown a new way to try on its coats thanks to a partnership with The Webster, a luxury multi-brand fashion house. The two businesses launched a free, 3-D virtual tour of Southern California, where customers can make avatars wearing Canada Goose and explore animated versions of Santa Monica Pier, the Hollywood Sign, Joshua Tree, and Big Bear.
Microsoft is all about gaming for its holiday ad, which stars a dog. The ad shows the dog roaming around the house, finding family members playing Halo, Minecraft and Microsoft Flight Simulator. The dog then enters these worlds in a dream. The ad is a playful take on the virtual world and serves as a reminder that there are creative ways for people to spend time together this holiday season.
Corporate boards have long been targeting millennials as their audience, trying to learn from them and cater to them. However, an argument was made that Gen Z is the real trend-setting age group to watch. They have a dominating presence on social media and online. In particular, Gen Z engages in activities that no other group does, such as esports.