Interesting Reads. Industry news you may have missed.
Considering that GenZ-er spends most of their time on social media, it makes sense that they are also shopping on social media. Retailers are trying to activate shoppers in those environments and pinpoint outreach strategies to engage the next generation of shoppers.
2021 left its mark on digital marketers with lots of lessons to be learned. What were the top 5 trends from 2021 and what’s to come in the new year?
As an immersive evolution of how interactions are happening online, Metaverse is changing the dynamic between creators and their communities. With Metaverse, consumers become part of the creative process, have ownership, and create a belonging experience. In turn, this can build brand loyalty and advocacy.
A new feature for this social network could generate billions for the site and some of its users. Instagram is leveraging its massive user base to promote its parent company, Meta, and its vision for the metaverse.
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