Interesting Reads: Navigating Turbulent Times In Digital Advertising

SEM Or Paid Social: Why Use Both? - Search Engine Journal

Torn between SEM and paid social? In this article, the author analyzes the strengths of each tactic, with recommended use cases and examples. 

LinkedIn Launches Document Ads For Lead-Generation - Social Samosa

Are you looking to update your LinkedIn ads? The article introduces a new ad format launched by the professional networking platform, including tips for configuration and result measuring. 

Google Ads To Discontinue Content Targeting For YouTube Conversion Campaigns In 2023 - Search Engine Land

This article provides a thorough analysis of an updated Google Ads help article, detailing the most important changes in YouTube ad campaigns in 2023. 

Scary, Fun Times In Digital Advertising - Forbes

With a focus on the economy’s impact on the advertising industry, the author discusses the common hardship in front of giants like Amazon, Apple and Meta.

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