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Interesting Reads: Nailing Your Experiential Marketing Activations

The Future Of Local Retail Is Experiential - Hypepotamus

How do local retailers better engage their communities through experiential marketing campaigns? The author interviewed several experts for their views.

Ryan Robinson: “Experiential Is Perfect for Word-of-Mouth Marketing” - IBB

In this article, the marketing veteran shares his thoughts on the evolution of experiential marketing, and provides recommendations based on his own successful campaigns.

15 Industry-Specific Examples Of Effective Experiential Marketing - Forbes

Torn between different forms of experiential marketing? Check out this article with examples from a variety of industries.

‘Wasteful And Inefficient’: Is Experiential Marketing Adland’s Secret Polluter? - The Drum

How do experiential campaigns impact our planet? In this article, the author reminds readers of the hidden carbon cost behind eye-catching campaigns.

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