Interesting Reads. Industry news that you may have missed.
Social media seems to be becoming less enjoyable by users, making it a problem for marketers in the fashion industry. Fashion marketing teams are now thinking small and searching for private groups and micro-communities in social media as a solution. Brands like Coach, Urban Outfitters, APL, and Tarte Cosmetics, as well as high-profile individuals such as supermodel Naomi Campbell, are exploring the option of private mobile messaging and communities to reach consumers.
Dreyer’s Grand Ice Cream recently announced it is changing the name attached to its Eskimo Pie in response to worldwide demonstrations denouncing racism. The chocolate-covered ice cream treat has been around for almost a 100 years will have a new name by the end of the year, as the company said it was time to rename a brand considered culturally insensitive. Also, the brand will discontinue the character of the Eskimo.
In today’s world, it is all about data, analytics, and algorithms. Artificial intelligence (AI) has changed the game in digital and influencer marketing, allowing brands to accurately identify target demographics and connect with them directly. Instagram marketing has become a huge player within the digital marketing industry and currently valued at $8 billion, and before COVID-19 came along, it was forecasted to double in the next two years.
Coca-Cola is stepping into the makeup industry. The beverage company has launched a limited-edition makeup collection with popular beauty company among influencers, called Morphe. The exclusive Coca-Cola branded collection includes a full-spectrum eyeshadow palette, lip colors, professional-quality makeup brushes, highlighters and beauty sponges.