Interesting Reads. Industry news that you may have missed.
Continuing its celebrity brand partnerships, McDonald’s will be collaborating with reggaeton star J Balvin, announcing the J Balvin Meal. Similarly to the fast-food chains’ previous celebrity partnership with Travis Scott, J Balvin will be promoting his favorite meal, which includes a Big Mac, medium fries with ketchup, and an Oreo McFlurry. The meal will be available to order from October 5 through November 1.
The latest shoe collaboration has tapped into corporate workplaces. Popular business messaging service, Slack, is teaming up with Cole Haan to create a new pair of limited-edition sneakers. The exclusive, four different sneakers each use one of Slack’s primary colors for the shoe's sole, plus they’ll have a small Slack logo on the heel cap.
In response to the recent conversation around social activism and brand awareness, Dreyer’s announced the new name for its Eskimo Pie brand as Eskimo is considered derogatory toward natives of the arctic region. The popular chocolate-coated ice cream bar is rebranding its name to “Edy’s Pies,” in honor of the company’s founder, Joseph Edy. The new packaging and name will be on shelves in early 2021.
Instagram is revamping its popular social media app to globally expand its shopping service on IGTV. Since shifting the focus toward improving the app’s shopping feature, the product offers creators and influencers the opportunity to directly monetize their user base, while also providing brands to sell merchandise to its followers. Now, Instagram users have the capability to view products and make purchases across IGTV, Instagram Live and Stories.