Interesting Reads. Industry news that you may have missed.
Tapping into the millennial and Gen Z audience is like a golden ticket. Both generations are different, yet equally important to capture as consumers. Despite millennials' negative stereotypes, they have become one of the most diverse groups on the marketing map, while Gen Z continues to be a complex generation engulfed in social media.
Vine’s co-creator has returned to take on TikTok with a new viral video app called Byte. The 6-second looping videos have been brought back closely resembling Vine, which was shut down in 2017. Byte aims to reach a new community of people who love the app’s format, which now available for download on iOS and Android devices.
After a decade, the Old Spice Guy has returned. To celebrate the 10th anniversary of the original Old Spice Guy campaign launch, the company brought back the iconic spokesman, Isaiah Mustafa, now an Old Spice dad with his Gen Z son. The Old Spice Guy has created a potential for brands to break into pop culture by combining TV commercials with the viral potential of the internet.
The country star, Dolly Parton, posted on Instagram last week an image of herself labeled with the names of different social platforms including LinkedIn, Facebook, Instagram, and Tinder. The post has received over 1.18 million "likes" and speaks to people’s desire to be what any platform needs them to be. Many celebrities, comedians, and internet celebrities have joined in on the viral meme including Jennifer Garner, Ellen DeGeneres, and Doug the Pug.