Interesting Reads. Industry news that you may have missed.
Voting is coming up in a couple of months. Musical artist Lizzo has teamed up with sunglass brand Quay to make sure people are registered and ready to vote for this election. The campaign features Lizzo in a variety of Quay sunglasses, plus a mask reading 'VOTE' on the front. In addition to the partnership, Lizzo and Quay are uniting with the NAACP Legal Defense and Educational Fund, Inc. (LDF) and the Lawyers' Committee for Civil Rights Under Law, and Quay will also donate $100K in support of the cause.
This week, the NBA and DoorDash agreed to a multi-year partnership making DoorDash the official on-demand delivery platform for the NBA, WNBA, NBA 2K League, and the G-League to kick off the NBA playoffs. Also, it will start the #PlayItForward Challenge, a social media campaign led by 10 NBA stars aimed to raise awareness for and support Black-owned restaurants in communities across the nation. As part of the challenge, each order placed on the platform from a Black-owned restaurant, DoorDash will donate $1, up to $100,000, until the end of August.
This summer, McDonald’s is handing out Happy Meal-style nesting boxes for birds in Finland to help protect endangered forest birds. The campaign is giving out Happy Meal Bird Box DIY sets to families who are purchasing Happy Meals. Families can easily construct their nest boxes, which includes painted hardwood and ready-formed pieces and screws needed to create the nest box. The idea plays off of the Finnish tradition of building and putting up nest boxes to shelter nesting birds from predators.
E.l.f. Cosmetics is back on TikTok with another challenge inspired by its popular #eyelipsface campaign. The #eyeslipsfamous challenge asks e.l.f. consumers to submit videos of themselves showcasing their makeup skills through the world of TikTok. Three winners will be selected by celebrity judges to participate in a new TikTok reality series created by the brand. The winners will attend a virtual beauty camp in which the celebrity judges will guide them through challenges designed to enhance their TikTok skills.